Best approaches for your Social Media Marketing Campaigns
Whether there is a holiday that you wish to take advantage of, or if you are releasing a new service or product or an emerging new feature, there is always a reason to start a social campaign. However, to ensure that your SMM [social media marketing] campaign is a grand success, you must plan the campaign.
For all these reasons, you need the help of a Digital Marketing results-driven strategy to help mold your social media campaign direction and enhance your odds of accomplishing your goals.
Set your SMM goals
You need to ask yourself why you wish to run this SEO campaign. The answer to this question will help decide other steps that you should take during the campaign. In general, typical goals for administering a social media campaign includes;
- Acquiring leads
- Increasing awareness about your band
- Acquiring new clients
- Increasing sales
- Increasing engagement
But, after you set the goals, you must be specific. What degree of brand awareness do you wish to achieve with the campaign? Do you want to get more traffic to your website? Do you want more followers? Once you set the goals, it is essential to declare the metrics to calculate the goal achievement. All your goals need to be measurable, specific, relevant, and attainable. A recent survey shows that companies that set goals are 300 percent more likely to register success. Moreover, it will affect every single aspect of the SMM and help determine whether it’s a failure or a success.
Create buyer personality
It is equally important to target your audience with the right content, without which your Digital Marketing campaign will fail. Comprehending your ideal target audience before starting a campaign is suggested to drive success. And, this will enable you to create messages in the SMM that can resonate with the target audience. Buyer personas describe extensive details of your target audience with the following parameters:
- Name
- Age
- Gender
- Location
- Income
- Hobbies
- Interest
- Favourite social media outlets
Identifying these details can help you craft messages to develop trust and persuade your prospective client to initiate a sale. With the help of social media sites like Facebook, you can get your target audience insights, their likings, channel, and product buying preferences.
Select your social media sites
When you run a social media promotion campaign, you will get improved results when you focus on relevant social media sites. Buyer Persona creation will give you an idea about the preferred social media sites of your target audience. It also relies on the service or product type you intend to offer. For example, LinkedIn is popular amongst B2B firms since several decision-makers are readily available on this platform. One more way to choose social media sites for the campaign is to research past results on the website SEO analytics. You can see which social media channels have brought more visitors to the site, communication channels, their buying intent in the recent past, and which ones have brought in leads.
Conclusion
Use a social media calendar to outline the content from the start of the campaign to its end. The team can concentrate on other core activities for that time.
BLOG STEPS TO SUCCESSFUL SEO
SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO Work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important sites architecture factors.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.
Steps to successful Organic listing on Google:
- Conduct SEO Audit Analysis to understand what needs your immediate attention.
- Fix recommendation as per SEO Audit report
- Keyword Search and Analysis Look for keywords that will bring you paying customers, first focus on keywords that would be easy to rank.
- Create H1, H2, and H3 tags
- Set up Google and Bing webmaster console.
- Create Goals: What do you want your customers to do? Fill up the Form, Buy a product?
- On-Page activities: Include keywords in URL, Use short URL, Front Load Keyword, Use your keyword in the first paragraph, Optimize images, use
- keyword in H1, H2, and H3 tags, Use Internal Links on your pages, use external links in Articles.
- Off-Page activities: Social Bookmarks, Business Profile listing, Blog Promotion, Image, and Video promotion, RSS feeds optimization, Article, and PR promotion.
- Technical SEO: Identify crawl errors, Make sure the site is mobile-friendly, Fix broken links, Check site loading speed, optimize the site for click-thru-rate, and delete unused pages.
- Content: Create content using the Skyscraper technique
- Identify a piece of popular content in your industry
- Create something even better
- Promote that content. Cover topic in-depth, Use multimedia, Write blogs and Articles, Video creation, and Document creation.
Have you used all the techniques above? Which one do you feel is the key to achieving the best results that would convert into Sales?
WHICH IS BETTER FOR YOUR BUSINESS SEO OR PPC ?
A very simple but frequently asked question by most of the companies who are having or are trying to have an online digital platform. But the answer is not that simple. The reason being, the above question asked, cannot have a generalized answer as it entirely depends on factors like the current situation of both the company as well as the market, the objectives you are aiming or planning for, and the marketplace you are targeting.
The roots of all these things go back to the basics i.e. Digital Marketing Strategies. There are a few steps you ought to take before deciding on the latter. The first being to determine your target audience and understand your potential customers and then find out or get information on how they are using the web.
These are keys that will help in determining whether an organic search or paid search, an SEO or PPC, or a combination of them is the best way to approach keeping in account the uniqueness of your brand and your products and the services being offered.
SEO vs PPC
There are differences between SEO and PPC. They are as follows:
SEO(Search Engine Optimization):
- Website traffic:
SEO helps in increasing the traffic flow in your website and gives you more opportunities to make the viewers or customers aware of your business and promote the reason why they would buy from you.
- Awareness:
SEO helps in making your brand visible in search engines like Google in respect to the keywords which you have targeted presents your business in front of potential customers in a similar manner to that of advertisement, and it also ensures brand awareness.
- Cost:
SEO is the most inexpensive way to advertise in the digital marketing platform.
- Strategy:
SEO is a long term strategy for digital marketing.
- Sustainability:
SEO gives you a bonus. Suppose because of some reason you can’t pay for the advertisement, you are not to worry, SEO doesn’t leave you high and dry, and helps to sustain your business ads for some time.
PPC(Pay Per Click):
- Visibility:
PPC ensures that your ad gets a dominant place on the page. Making it visible for everyone. According to statistics 3 out of every 4 people to visit the page take a notice of the ad at the top of the page.
- Budget:
PPC ensures and helps you to operate under a strict budget making it easier to maintain a fixed limit hence reducing extra expenses.
- Cost:
PPC is expensive but promises results too. It requires constant investments. And also requires a team of management and optimization.
SEO is an inexpensive process which is of a long term strategy and takes time. On the contrary, the PPC is a bit expensive but is of a short term strategy. They both have their own set of advantages and disadvantages.
The best advice will be …..
- If you can combine and use both of them simultaneously and with each other. Rather than choosing either one of them, it would be better if you use both, together.
- The amount of traffic can be increased by redirecting traffic by targeting clicks in organic as well as in paid for high-performing keywords.
- Keywords used and conversion data from PPC can be fed into organic search, SEO.
- You can test your keywords and also strategize in PPC before posting or committing to long-term strategies of SEO.
- Will increase confidence and awareness by having the best of both worlds i.e. strong organic and paid visibility.
HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR 2022?
1. Set Realistic Targets & Meaningful Goals
You need to set realistic, relevant, and “Specific” social media marketing goals. Social media marketing goals must go hand in hand with your business progress. The social media marketing goals must complement the over-reaching goals. The targets must be focused on a particular plan and strategy to identify tangible outcomes. This will help in achieving your target.
2. Being Measurable
It is very important to measure and keep a track record of all activities and results which will help you evaluate your performance. Measuring performance will help you to predict the future.
3. Attainable
The goals which you set must be challenging for the company but you should make sure they are achievable and attainable. Unrealistic goals will waste not only the company’s economical resources but also the labor of the workers.
Stressing on this point will help in anticipating the potential barriers and work on them and also help in outlining the steps which are to be taken to achieve the goals.
4. Relevance and time-bound
You should always focus on the relevant content or messaging which is in your sync with your product and your service offering.
Time is another very important factor for success. You must set a time schedule with deadlines and target dates. This will not only help in motivating your team to focus but also will help be disciplined.
5. Suitable Social Media Goals
- Increasing Brand Awareness:
More and more people over the online platform must be aware of the Brand name. For that, the company must promote itself properly and through authorized channels to get maximum results.
- Re-direction of traffic:
Activities like SEO and PPC help a lot in driving and redirecting traffic to your page making the viewers see your page 40%-55% of them engage in initiating trade and a particular percentage among them are potential buyers. Re-direction of web traffic be it through URLs, promotional ads (PPC), or organic traffic (SEO) clicks will help in determining the ROI from the social media platform.
6. Research
It is essential to conduct regular research in different areas.
- Competitors-
You must analyze other companies’ social media demographics, keep follow-ups on their social media pages, and follow their posts to determine their strategies. And also keep track on their progress so that you can keep up the pace.
- Market-
You must keep your eyes and ears open to understand the ever-changing needs and requirements of your potential viewers. One must keep the requests and recommendations of the customers for references making it friendlier and more attractive for the viewers.
7. Audience
One of the common mistakes made by many is to consider all the followers and viewers to be good for the company. And not all social media platform audiences are alike, so you must approach them separately and specifically, and have ways to approach them in a relatable manner.
TYPES OF DIGITAL MARKETING
Digital Marketing is a component of the virtual world that utilizes the Internet and other online applications, which businesses like us are leveraging for reaching out to prospects and customers.
There are many types of digital marketing, which are relevant in the current business landscape.
They are as follows:
1. SEO
SEO, Search Engine Optimization, helps your website to get quality traffic which is free and organic. SEO is one the most important and prominent types of digital marketing. Without the help of this application, the visibility of the website is not prominent and viewers will not be able to find you in the virtual platform.SEO helps in optimizing your content for the search engines. You can increase can maintain a steady stream of relevant traffic that will only grow over time.
2. SEM
SEM stands for Search Engine Marketing. In simple words, SEM refers to a form of digital marketing where you need to pay for increasing the visibility of your website in various search engines. The ads of your page or website will pop-up at the first position of a page when a viewer is searching for anything relevant to your keywords or phrase.If you observe a search result page in an engine, you will see few links or URL starting with a small initial “AD”, that is a paid SEM.
3. SMM
SMM means Social Media Marketing. Social Media Marketing use various social media platforms or sites to attract more traffic and attention towards your page.By using the above you can establish new business connections and can communicate with your customers directly with more prospects taking interest in your business. SMM is basically all about listening to what your potential customers or viewers have to say or report or ask, share valuable content, build a connection, and establish a bond.
4. PPC
PPC stands for Pay-Per-Click Advertising. It is a form of digital marketing where you will have to pay only when a viewer has clicked on your ad. PPC is basically a form of ‘Paid Search’. It includes display advertisement which is cost-per-click based and also has affiliate advertising. In other words, PPC is basically a process to buy visits to your sites.
5. Affiliate Marketing
Affiliate Marketing is another very popular form of digital marketing that people use to make money these days, online.If your affiliate marketing is done properly and maintained, it can be a source of your passive and steady income too. Affiliate Marketing is a form of digital marketing where you meet with other partners and team up with them, in order to receive commission for the redirected traffic to your page which is infact generated by him/her.
6. Email Marketing
Email Marketing is the use of email which you can use to promote your product, service or business altogether.It is a way to establish a connection with your customers or with those viewers who have shown interest in your product or services. Some Email Marketing mails or sites can even be followed by people and hence they get a mail every time you have a new post or a new update or even a new product to launch.
7. Instant Messaging Marketing
Instant Messages has become the most popular trend in the last two decades. It is the latest communication trend of this century. There are approximately 1.5 billion people who use WhatsApp on a monthly basis which is followed by Facebook Messenger. You will be able to find your targeted audience if you just enter Instant Marketing.
8. Content Marketing
Content Marketing is a form of marketing which is mainly focused on creating, publishing, and distributing content, be it write up or blogs or even infographics, one-pagers, brochures, and informative videos for the online target audience.The main strategy is to be focused on creating and distributing relevant, informative, valuable content on the web and you ought to be consistent with your write-ups and maintain it. This ultimately will attract more and more traffic and prospects, enabling you to drive specific customer requirements.
CONCLUSION
Above mentioned Digital Marketing techniques are relevant and are impactful for the desired business results. Tell us in the comments which one are you choosing.
They are as follows:
1. SEO
SEO, Search Engine Optimization, helps your website to get quality traffic which is free and organic. SEO is one the most important and prominent types of digital marketing. Without the help of this application, the visibility of the website is not prominent and viewers will not be able to find you in the virtual platform.SEO helps in optimizing your content for the search engines. You can increase can maintain a steady stream of relevant traffic that will only grow over time.
2. SEM
SEM stands for Search Engine Marketing. In simple words, SEM refers to a form of digital marketing where you need to pay for increasing the visibility of your website in various search engines. The ads of your page or website will pop-up at the first position of a page when a viewer is searching for anything relevant to your keywords or phrase.If you observe a search result page in an engine, you will see few links or URL starting with a small initial “AD”, that is a paid SEM.
3. SMM
SMM means Social Media Marketing. Social Media Marketing use various social media platforms or sites to attract more traffic and attention towards your page.By using the above you can establish new business connections and can communicate with your customers directly with more prospects taking interest in your business. SMM is basically all about listening to what your potential customers or viewers have to say or report or ask, share valuable content, build a connection, and establish a bond.
4. PPC
PPC stands for Pay-Per-Click Advertising. It is a form of digital marketing where you will have to pay only when a viewer has clicked on your ad. PPC is basically a form of ‘Paid Search’. It includes display advertisement which is cost-per-click based and also has affiliate advertising. In other words, PPC is basically a process to buy visits to your sites.
5. Affiliate Marketing
Affiliate Marketing is another very popular form of digital marketing that people use to make money these days, online.If your affiliate marketing is done properly and maintained, it can be a source of your passive and steady income too. Affiliate Marketing is a form of digital marketing where you meet with other partners and team up with them, in order to receive commission for the redirected traffic to your page which is infact generated by him/her.
6. Email Marketing
Email Marketing is the use of email which you can use to promote your product, service or business altogether.It is a way to establish a connection with your customers or with those viewers who have shown interest in your product or services. Some Email Marketing mails or sites can even be followed by people and hence they get a mail every time you have a new post or a new update or even a new product to launch.
7. Instant Messaging Marketing
Instant Messages has become the most popular trend in the last two decades. It is the latest communication trend of this century. There are approximately 1.5 billion people who use WhatsApp on a monthly basis which is followed by Facebook Messenger. You will be able to find your targeted audience if you just enter Instant Marketing.
8. Content Marketing
Content Marketing is a form of marketing which is mainly focused on creating, publishing, and distributing content, be it write up or blogs or even infographics, one-pagers, brochures, and informative videos for the online target audience.The main strategy is to be focused on creating and distributing relevant, informative, valuable content on the web and you ought to be consistent with your write-ups and maintain it. This ultimately will attract more and more traffic and prospects, enabling you to drive specific customer requirements.
CONCLUSION
Above mentioned Digital Marketing techniques are relevant and are impactful for the desired business results. Tell us in the comments which one are you choosing.