Espial Academy – Advanced Digital Marketing Course Syllabus
Course Overview
The Advanced Digital Marketing Course by Espial Academy is designed for students, professionals, entrepreneurs, and marketers who want to master the latest strategies and tools to grow businesses in the digital era.
This 6-month program goes beyond the basics, focusing on hands-on training, live client projects, and career-ready skills to help you excel in the digital marketing industry.
- Mode: Hybrid (Live Online + Offline Workshops in Pune)
- Duration: 6 Months
- Learning Style: Practical assignments, live projects, and mentorship from industry experts
- Certification: Espial Academy Advanced Digital Marketing Certificate + Industry Recognized Certifications
Key Modules Covered
Module 1: Search Engine Optimization (SEO)
- Advanced On-page & Off-page SEO
- Keyword Research & Competitor Analysis
- Technical SEO & Site Audits
- Local SEO & Google Business Profile
- Google Search Console & Analytics (GA4)
- AI in SEO: Tools & Applications
- Voice & Generative SEO Trends
Module 2: Search Engine Marketing (SEM) & PPC
- Google Ads (Search, Display, Video, Shopping, Performance Max)
- Keyword Bidding & Ad Copywriting
- Conversion Tracking & Analytics
- Remarketing & Retargeting Campaigns
- PPC Optimization & Reporting
- Email Marketing Campaigns & Automation
Module 3: Social Media Marketing (SMM)
- Building Brand Presence on Facebook, Instagram, LinkedIn, YouTube, Twitter (X)
- Content Strategy & Storytelling
- Paid Advertising on Social Platforms
- Influencer & Community Marketing
- Social Media Analytics & Automation Tools
- Emerging Trends: Reels, Shorts, AR/VR in Social
Module 4: Key Marketing Strategies
- Content Marketing (Blogs, Video, Podcasts)
- Affiliate & E-commerce Marketing
- Marketing Automation & CRM (HubSpot, Zoho, Salesforce)
- Mobile App Marketing & ASO
- Strategic Campaign Planning & Funnel Building
Module 5: Career, Placements & Freelancing
- Live Client Projects with Espial Solutions
- Portfolio Development (SEO audits, ad campaigns, analytics dashboards)
- Resume & Interview Preparation
- Freelancing & Entrepreneurship Training
- Certifications (Google Ads, GA4, HubSpot, Meta Blueprint, SEMrush SEO)
