SEO Vs SMM: Difference and Comparison
Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences.
What is SEO?
Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility.
The prime elements of SEO services are:
- Local and global SEO
- Ecommerce SEO
- SEO Audit
- Link building
- Video SEO
What is SMM?
Social media marketing is where a business develops its brand image and increases its awareness on the social media platform. Social media websites and applications are popular among users. These digital platforms with a relevant strategy attract users’ attention and gain more visibility.
The prime elements of SMM services are:
- Social media marketing strategy development
- Channel-specific approach design and implementation
- Business-specific content creation
- SMM analysis and market research
- Client education
Difference between SEO and SMM
Now that we know what SEO and SMM are, let us discuss their differences.
- SEO is done to gain more exposure in the search engines such as Google, Yahoo, Bing, etc. SMM helps to gain brand awareness on social media channels such as Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Google my Business, etc.
- A site’s ranking in the search engines is escalated using SEO services. On the other hand, gaining brand exposure to business-specific audiences is done using SMM services.
- SEO is done through content creation, website publishing, backlinking, etc. SMM is creating social media posts, image creation, content creation, publishing, sharing, etc. In a nutshell, SMM is a section of SEO.
- SEO is done to increase the footfall on the website or application of a business. SMM increases brand image and visibility and increases brand awareness.
SMM in SEO
As per the definitions and differences mentioned above, we can clearly understand that SMM is a part of SEO. Search engine optimization focuses on the search engines and increases the rank of a website. On the other hand, SMM enables users to realize a brand’s presence. It eventually boosts the digital presence of a business and thus escalates the level of SEO too.
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM and other digital marketing strategies
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM, SEO, and other digital marketing strategies. Espial Solutions has been recognized as one of the Top SEO Companies in India by DesignRush.
Understand the difference then and adequately hire a digital marketing agency for particular services. For results-driven, business-specific campaigns, contact us now.
Guide to PPC Management and How to Pick a PPC Agency
What best way to enter a competitive market and create a brand image faster? How can you generate organic traffic diverting to your online presence? Here PPC marketing comes into the picture.
Pay Per Click or PPC marketing is an excellent tool that allows a relevant, business-specific digital marketing strategy to penetrate a market faster. It will enable a new brand to showcase its products/services directly on the empty spaces of popular websites and online forums. Digital marketing agencies offer exclusive PPC packages to the clients to harness this marketing channel’s potential.
Statistical analysis of PPC
It is expected that a total of US$ 137 billion will be spent annually on PPC advertising by the end of 2022. 40% of the business owners are willing to invest in this advertising channel as it costs less than their expectations.
3 out of 4 users click on PPC ads to know the answers and to get the solution from the businesses catering to it. Companies can publish these ads on any website or search engine offering space for PPC advertisement. In this aspect, Google offers the highest 200% return on investment.
These ads can escalate brand awareness by more than 80%. This statistical information proves how choosing the right PPC packages for your business are essential.
How to design your PPC management?
The best way to design a PPC management is to hire a digital marketing service provider. The experience and domain knowledge will ensure the best formulation of a PPD management strategy and the optimum use of resources.
Here is the list of elements we need to consider in PPC management.
- Search engine marketing (SEM)
- Cost per click (CPC)
- Ad ranking
- Quality score
- Keywords
- Ad text
- Ad group
- Landing page
- Best PPC platforms to target
We need to consider these elements for designing the right management approach. Here is what we need to aim for and deliver in PPC marketing.
1. Proper selection of keywords
Similar to SEO, PPC keywords are essential. Search engines and websites will pick ads based on a PPC ad design’s keywords and ad text description.
2. Landing page
Design a landing page by hiring a digital marketing agency and then go for a PPC strategy development.
3. Ad writing
Ad content creation should be the prime focus. It should include the highest-searched keywords and images.
4. Result metrics
Measure results and track the progress. Make specific changes for optimizing the outcomes.
Hence, choose the right PPC packages offered by a digital marketing agency and promote your brand accordingly.
To learn more about our pay-per-click services, contact us now!
Ways to Optimize Your Site for Voice Search to Gain Future SEO Success
Do you all know the market size of voice recognition and search will increase from US$ 10.7 billion in 2020 to US$ 27.16 billion in 2026. One of the most significant advancements in the 21st century is the application of voice search. An automatic speech recognition system is installed in smart devices that can listen to and convert voices into texts to seek specific information from a website or an application.
It has become ragingly popular to install voice search features in website architecture. Google says that more than 27% of the modern global population is using voice search at least once. Imagine the massive response from the users! This statistical information shows how important it is to introduce voice search optimization for websites and applications for better outreach to global users.
Ways to optimize websites for voice search
More than 71% of the users prefer using voice search over typing on Google or any website for seeking information. It is more convenient and highly responsive. For all these reasons, voice search has become a prime feature that influences the SEO of a website. Here is a list of ways SEO experts suggest websites and applications optimize for voice search.
1. Using conversational keys
We are all aware that vague keywords can trample down your SEO performance. In this context, you need to focus on conversational words used for searching. Find out these conversational keywords to include in the voice search features. For instance, use complete phrases and questions relevant to the products/services. It will automatically uplift the SEO level of your online presence.
2. FAQ section
FAQ pages can be the key to a better SEO level for your online portal. Search engines often pick questions. It can also aid in creating a proper voice search optimizing strategy. Users will ask standard questions to seek answers. Search engines can write and pick these questions, and users will get appropriate answers. Hence, your website or application’s visibility will automatically increase.
3. Multilingual features
Including multilingual features enable you to go local and global simultaneously. Focus on the efficiency of the content translation for local SEO using voice search. This feature makes your online presence more recognizable by search engines.
4. Google Business Profile
You will be surprised to know that the users use this excellent feature to find out about local businesses and seek information. If you build a Google Business Profile, your presence will be noted by the search engines. Local searches will get your business address quicker via voice search optimization.
5. Mobile-friendly online portals
Make sure your website is mobile-friendly, as nearly 20% of the queries raised on mobiles come through voice searches. Hence, your website should be responsive to smartphones used these days. The readability and loading time of a website should be well-optimized with fewer or no interstitials.
Voice search for better SEO
Flow with the trend and optimize for voice search. Get your website or application recognized by the search engines to increase reach and organic traffic.
If you are looking for a professional and results-driven SEO Service Provider, please feel free to reach out to us for your specific SEO or digital marketing needs.
Espial Solutions LLP Partners with Clutch to Offer SEO Packages to Greater Audience
Espial Solutions LLP knows that choosing the right cost-efficiency services is paramount to growing your business. As marketers, our goal is always to bring more business to our clients. See what our partners are saying about our solutions and the advantages we’ve provided them with:
“We are ranking on the first page with ten keywords, and our traffic has doubled in 4 months. Their PPC has given us quality leads, and our CPC is reduced by 40%.”
— Annika Moore, CEO, IT Services Company
“Through SEO, we got over 100% growth, and 90% of our keywords now rank on the first page. We got cost-effective click-through’s on our landing page.”
— Luella Smith, Marketing Director, Business Management Services Company
You can check out more of these testimonials on Clutch, a B2B ratings and reviews platform. Additionally, we’ve been highlighted on the newest directory for SEO packages on Clutch!
Every client has different needs. We make sure that we provide tailored strategies and solutions to help each of our partners identify the optimal methods for scaling their brands.
Our SEO packages deliver the best results for your team aligned with the size of your operations and your targets. We provide comprehensive packages that cover almost every aspect of your SEO strategy, scaled for each type of company.
Here’s what you can expect from our packages:
Our small package ($299/month)
- 10 Optimized Keywords
- 50 Optimized Pages
- Keywords research
- 1 PR
- 1 Article
- 1 Blog
- 5 Social shares
- Google my business optimization
- Competitor analysis
- Social media posting
- Web 2.0 page
- Image promotion
- Video Promotion
- RSS feeds
- 20 Backlinks
Our medium package ($399/month)
- 15 Optimized Keywords
- 75 Optimized Pages
- Keywords research
- 1 PR
- 1 Article
- 1 Blog
- 8 Social shares
- Google my business optimization
- Competitor analysis
- Social media posting
- Web 2.0 page
- Image promotion
- Video Promotion
- RSS feeds
- 25 Backlinks
Our extensive package ($899/month)
- 50 Optimized Keywords
- 150 Optimized Pages
- Keywords research
- 2 PR
- 3 Articles
- 6 Blogs
- 12 Social shares
- Google my business optimization
- Competitor analysis
- Social media posting
- Web 2.0 page
- Image promotion
- Video Promotion
- RSS feeds
- 75 Backlinks
Start generating more qualified leads through streamlined SEO. Get in touch, and let’s discuss what we can do to grow your business through digital marketing.
The Manifest Names Espial Solutions as A Most Reviewed Content Marketing Company in New York City for 2022
The year 2022 has seen new footprints for Espial in expanding in more contemporary geographies as well as serving customers from more unique verticals like Edtech, Manufacturing, Healthcare, IT, and many more.
While these new efforts contribute significantly to our team’s continued growth, few can compare to the most recent we recently earned. We are thrilled to share that Espial Solutions has been named a most reviewed content marketing agency by The Manifest for 2022.
The Manifest is a B2B resource platform that creates ranked listings of the top-performing businesses worldwide.
We are grateful to get included in such an esteemed company. These lists feature leading companies that have proven to their clients that they are the best at what they do. It has become possible because of the support and patronage that our partners have shown us over the years.
This accolade will play a significant role in our team’s growth in the coming months. It will make conversion much more accessible and raise our profile in the content marketing space.
For this reason, we want to thank everyone that’s made this recognition possible for our team. Effort in sharing reviews about our work is a much-appreciated motivator that we will leverage towards providing even better experiences for our clients moving forward.
Discover why our clients like our work so much. Visit our website to learn more about our services and how we successfully apply them to benefit our partners. You may reach us via phone, email, or our website contact form.
We look forward to helping you reach your desired business goals.
#smmagency #contentmarketing #seostrategy #seoagency #digitalamarketing
Espial Solutions Records High Review Scores Throughout 2021
Clutch’s Research Report – One of the Top SEO Companies in New York City
When we first created our Clutch profile, we had a single goal in mind. We wanted to give our customers services in line with their business goals by understanding their pulse and business requirements. Getting insights into the customer perspective with a visual map of a customer’s journey throughout interactions with an organization drives customer satisfaction and business success. The plan was to make these #customersatisfaction scores and make marketing and re-marketing services more accessible.
We were pretty focused on the tasks for the whole of 2021 and are happy to know that all that effort has borne fruit. This is because all of our reviews averaged a very high 4.9 rating throughout the entire year.
This success mirrors our achievement in other aspects of our business. For example, we’ve established a foothold in new verticals like Manufacturing, Healthcare, and IT. In addition, thanks to our review scores, we were recently included in Clutch’s list of the top SEO companies in New York, according to their latest research report.
Our team has pulled out all the stops to meet our yearly goals. These achievements have put us in an excellent position to improve as 2022 unfolds. We now have a solid foundation to build our growing reputation and the experience to provide even better results for our clients.
If you want to learn more about the services that allowed our team to get such high scores, we recommend visiting our website.
You can also contact us directly by phone or email to get started with the #DigitalMarketing journey according to your needs and business goals.