SEO Vs SMM: Difference and Comparison
Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences.
What is SEO?
Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility.
The prime elements of SEO services are:
- Local and global SEO
- Ecommerce SEO
- SEO Audit
- Link building
- Video SEO
What is SMM?
Social media marketing is where a business develops its brand image and increases its awareness on the social media platform. Social media websites and applications are popular among users. These digital platforms with a relevant strategy attract users’ attention and gain more visibility.
The prime elements of SMM services are:
- Social media marketing strategy development
- Channel-specific approach design and implementation
- Business-specific content creation
- SMM analysis and market research
- Client education
Difference between SEO and SMM
Now that we know what SEO and SMM are, let us discuss their differences.
- SEO is done to gain more exposure in the search engines such as Google, Yahoo, Bing, etc. SMM helps to gain brand awareness on social media channels such as Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Google my Business, etc.
- A site’s ranking in the search engines is escalated using SEO services. On the other hand, gaining brand exposure to business-specific audiences is done using SMM services.
- SEO is done through content creation, website publishing, backlinking, etc. SMM is creating social media posts, image creation, content creation, publishing, sharing, etc. In a nutshell, SMM is a section of SEO.
- SEO is done to increase the footfall on the website or application of a business. SMM increases brand image and visibility and increases brand awareness.
SMM in SEO
As per the definitions and differences mentioned above, we can clearly understand that SMM is a part of SEO. Search engine optimization focuses on the search engines and increases the rank of a website. On the other hand, SMM enables users to realize a brand’s presence. It eventually boosts the digital presence of a business and thus escalates the level of SEO too.
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM and other digital marketing strategies
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM, SEO, and other digital marketing strategies. Espial Solutions has been recognized as one of the Top SEO Companies in India by DesignRush.
Understand the difference then and adequately hire a digital marketing agency for particular services. For results-driven, business-specific campaigns, contact us now.
Guide to PPC Management and How to Pick a PPC Agency
What best way to enter a competitive market and create a brand image faster? How can you generate organic traffic diverting to your online presence? Here PPC marketing comes into the picture.
Pay Per Click or PPC marketing is an excellent tool that allows a relevant, business-specific digital marketing strategy to penetrate a market faster. It will enable a new brand to showcase its products/services directly on the empty spaces of popular websites and online forums. Digital marketing agencies offer exclusive PPC packages to the clients to harness this marketing channel’s potential.
Statistical analysis of PPC
It is expected that a total of US$ 137 billion will be spent annually on PPC advertising by the end of 2022. 40% of the business owners are willing to invest in this advertising channel as it costs less than their expectations.
3 out of 4 users click on PPC ads to know the answers and to get the solution from the businesses catering to it. Companies can publish these ads on any website or search engine offering space for PPC advertisement. In this aspect, Google offers the highest 200% return on investment.
These ads can escalate brand awareness by more than 80%. This statistical information proves how choosing the right PPC packages for your business are essential.
How to design your PPC management?
The best way to design a PPC management is to hire a digital marketing service provider. The experience and domain knowledge will ensure the best formulation of a PPD management strategy and the optimum use of resources.
Here is the list of elements we need to consider in PPC management.
- Search engine marketing (SEM)
- Cost per click (CPC)
- Ad ranking
- Quality score
- Keywords
- Ad text
- Ad group
- Landing page
- Best PPC platforms to target
We need to consider these elements for designing the right management approach. Here is what we need to aim for and deliver in PPC marketing.
1. Proper selection of keywords
Similar to SEO, PPC keywords are essential. Search engines and websites will pick ads based on a PPC ad design’s keywords and ad text description.
2. Landing page
Design a landing page by hiring a digital marketing agency and then go for a PPC strategy development.
3. Ad writing
Ad content creation should be the prime focus. It should include the highest-searched keywords and images.
4. Result metrics
Measure results and track the progress. Make specific changes for optimizing the outcomes.
Hence, choose the right PPC packages offered by a digital marketing agency and promote your brand accordingly.