Espial Solutions is now an ISO 9001:2015 certified digital marketing company
December 20th, 2022: Yet another feather in the cap of Espial Solutions, it has become an ISO 9001:2015 certified digital marketing company. The years of dedication and proper management planning and execution have led to the foundation of gaining such a prestigious certification from the International Organization for Standardization (ISO)
Espial is now an ISO 9001:2015 certified digital marketing company offering tested and proven services to clients worldwide in all possible industrial domains. This company provides a wide range of services that cover almost all aspects of digital marketing to streamline search engine optimization, social media marketing, email marketing, website development, etc., on a single platform.
Covering the multiple domains of digital marketing and website development, we have still managed to get ISO 9001:2015 certification for its efficient quality management aspects in project delivery.
The certification is only available when a company has met the following criteria.
- Proper demonstration of the ability to consistently meet needs and provide services
- Services provided are as per industry standards, regulatory and statutory requirements
- Developing and providing an effective solution to enhance customer satisfaction
- Improvement of the services over time to meet regulatory requirements
This certification dictates that Espial Solutions has always prioritized quality management and assurance. Even by handling multiple indigenous and foreign clients simultaneously, Espial has delivered the best services with absolute quality, following the industry standards and regulatory requirements.
It is the quality of the services provided by this company that evaluated its value and clinched the certification from the international standardization organization. Its commitment to quality depicts the sole intention to remain in the competition at the global level. The coming years will bring more certifications and accreditations from the top organizations.
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2023’S Digital Marketing Trends for Small Business
The ever-changing digital world is challenging to tame and harness its potential for small businesses. It needs the right strategy to become a part of this world and create a fair share of the audience base to retain and satisfy them locally or globally.
Did you know that 97% of people study a business’s online presence or reputation before visiting their company? (forbes.com).
Digital advertising revenue in India 2018-2024 (Statista)
As of 2021, the revenue generated by digital advertising across India was valued at around 246 billion Indian rupees. That same year, India’s total advertising revenue was over 700 billion Indian rupees and the country was ranked among the largest advertising markets across the world in terms of ad spending.
Keep a tab on ‘What do clients find when they Google your company/business?’ Also, publish engaging content that clients find helpful around their pain points, preferences and likings.
Statistics proving digital marketing’s worth
You will be surprised to know that companies that blog have attracted more than 55% organic traffic to their landing pages. In fact, 57% of the companies have acquired exceptional clients by creating high-quality content. There is a significant increase in using social media platforms such as Facebook by 83% in only two years. Companies need a robust digital content strategy to achieve buyer attention and sales possibilities.
Digital marketing trends 2023 to look for
Digital marketing is constantly evolving with changing consumer trends and the business landscape. What’s working today might be irrelevant the next day. As a result, small businesses need to adapt to the constant changes in the industry.
As per Digital 2022: India — DataReportal – Global Digital Insights, here are some intriguing insights for Social media statistics for India in 2022
- There were 467.0 million social media users in India in January 2022.
- The number of social media users in India at the start of 2022 was equivalent to 33.4 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
- Kepios analysis reveals that social media users in India increased by 19 million (+4.2 percent) between 2021 and 2022.
Digital advertising revenue in India from 2018 to 2021, with a forecast until 2024
(in billion Indian rupees)
Small businesses’ SEO is the need of the hour to survive the competition in 2023. The market is vast, and so is its potential. All you need is to tap it by following the latest trends. We’re here to help you stay competitive and relevant!
Let’s study some digital marketing trends in 2023 that will be effective and make an impact.
1. Real-time messaging
With real-time answers to customers’ queries, promising leads will respond quickly and revert. Hence, real-time messaging and quick responses will be the clue to better lead conversions and customer relationship management. AI-build response mediums and the assistance of a digital marketing team will help build relationships better.
2.Content in new forms
Creating infographics and video content is the latest trend to follow. Delivering a message to the audience is easier through infographics. For this, a small business will need a digital marketing agency in Pune to produce quality content and publish it in proper online domains. This will help the small local businesses appear more on internet searches and get more organic traffic.
3.Email marketing
Brand recognition is the key to success. With email marketing services and perfect email bodies and highlighting the exciting parts for the receivers will get your brand recognized and recalled faster. Strong marketing campaigns deliver a positive impact enhancing brand visibility and business success.
4.User-generated content
A prospect makes purchasing decisions based on user-generated content. Product reviews, comments, blogs, social media posts, etc., are the various forms of user-generated content you need to concentrate on in 2023 to impress and influence target audiences.
5. Relevant Data collection
Data is the new oil, and data-driven marketing campaigns offer compelling results. The best SEO agency can help you get this sorted in generating effective marketing campaigns. Generate data and learn how to use it to make exceptional decisions in any field. In this aspect, AI-powered tools will help collect market data to make informed decisions. Data analysis can help small businesses change how they promote their products, engage with clients, and manage finances. Small business data analytics can provide actionable insights into user behavior but assist with reducing costs, driving revenue, and providing a one-of-a-kind customer experience that makes people stay.Let the data be your focus for a refined strategy.
6. Interactive Features
There’s nothing more profitable than a well-developed, intuitive website that tries to interact with its users. Specific features like quizzes/polls are engaging because they help quickly reply to people’s queries. The more a website seeks to help users through interactive content, the more acceptable it’ll be.
7. Influencer marketing
Influencer Marketing has been growing over the years and will continue to grow as social media algorithms display more sponsored content. Bring influencers on board and let the magic happen. You will find better lead conversion and relevant user engagement with your brand.
8. Conversational Marketing
Enhanced user experience (UX) will also be a digital marketing trend for small businesses in 2023. Consumers anticipate streamlined services the minute they visit a portal. Engaging with clients with personal strategies to gain actionable insights requires chat boxes, live chats, virtual assistants and personalized emails. These are new tools for marketers to see data accumulated from cookies to identify their target audience.
The Way Forward
Small business needs assistance and service from a leading digital marketing company in Pune to remain competitive in this ever-changing business landscape and customer trends. Find an efficient service provider with experience in your industry. Ensure the agency understands your brand, business objectives and your target audience.
You have landed in the right place.
Our team will take the time to learn about your business and needs. Contact us at https://espialsolutions.com/intranet/contact-us/ to learn how we can help you take the edge of these forthcoming trends now!
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PPC (Pay per click) – Top 6 Do’s and Don’ts for Your PPC Campaign
Did you know that moderate internet users are exposed to 4,000-10,000 ads daily?
Ads are part and parcel of our daily browsing, and we get inundated with bespoke content daily.
Some compelling information about Ads:
- Customers are up to 70% more likely to buy your product when you use retargeting. (Source: Web FX)
- Over 50% of ad clicks happen on mobile devices. (Source: Web FX)
- Featuring over 2 million websites, the Google Display Network is the leading PPC player. (Source: Google Ads)
The big and small companies have invested over US$ 104.8 billion in PPC campaigns. You will be surprised to know that 45% of businesses worldwide use PPC campaigns, and 62% are willing to increase their budget because of the promising results.
PPC advertising is an excellent way to penetrate a promising market with high competition. Creating compelling PPC ads and headlines can give your business a head start.
Worth-to-know PPC Stats
- As of 2021, Google owns 92% of the global search market share.
- Paid advertisements have a 200% ROI.
- PPC generates twice the number of visitors compared to SEO.
- Ads can increase brand awareness by 80%.
- 65% of customers click on PPC ads.
- In 2022, 54% of ad expenditures will be online.
Let us take a quick look at the do’s and don’ts that the best PPC company suggests making it work for you to market your business effectively.
Do’s of PPC campaigns
- Competition research
Research your competition before starting your PPC campaign. Make sure you use the correct elements with thorough research on your market section. Remember to check out competitors’ websites, markets, and keywords’ popularity.
- Budget plan
Make a budget plan based on the PPC campaign strategies you have used. Utilize the results and configure your budget accordingly. Find effective platforms aligned with your target audience and business goals to post your PPC ads.
- Bid adjustments
The best PPC agency will suggest you make certain adjustments in the bids to enjoy the value of your traffic and not concentrate on the volume. Bid adjustments let you focus on the conversion rate changes and the average order value (AOV).
- Bid on high-performance devices
Make sure you consider bidding up on high-performance devices. Smartphone users are more than other device users. Identify the devices and proceed accordingly.
- Using automated rules
Set up automated rules for scheduling ads and control your budget. You can also use computerized regulations for a specific platform to adjust bids and get a better ROI.
- Keyword categorization
After extensive keyword research, categorize them according to the target audience segments. Keywords relevance is the key to PPC campaign success.
Don’ts of PPC campaigns
- No search volume
Stop choosing keywords based on volumes. The exact keywords will be used by competitors too. It will also cost your dearly
- Avoid generic keywords
Using generic keywords will not only cost you dearly but will also generate much less traffic. Your ROI will reduce significantly.
- Avoid focusing on keyword popularity
Use the popular keywords suggested by the search engines sparingly. Make sure the keywords are relevant to PPC ad campaigns. Use keywords that will deliver higher click-through rates.
- Don’t focus on many websites
Focusing on many platforms will cost a fortune. Identifying your target audience and finding a handful of web portals to post your ads for better results is better.
- Underestimating landing page potential
Lead conversion will occur on the landing pages. Design them accordingly to compel leads to make a buying decision.
- Don’t leave a PPC campaign work on its own
Avoid making a PPC campaign and let it roll on its own. Closely monitor the outcomes and improvise them accordingly.
Implementing the above pointers into your campaign will secure a campaign’s success.
Final words – Are you trying to do it yourself
A PPC campaign done rightly can usher in exceptional conversion rates. Brands usually try to do everything themselves. But do you know it all? Is your landing page effective? Sometimes, the ad needs your attention to fix because of technical mistakes.
So, hire the best PPC company and ensure you follow these dos and don’ts to make a strong PPC campaign for your business. Enjoy a better ROI with a well-defined and monitored PPC marketing strategy to establish your business.
Get actionable PPC direction with us. We will help you create the ideal PPC campaign aligned with your business goals. Contact us here https://espialsolutions.com/intranet/contact-us/.
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7 Tips to design great emails for increasing email conversion rates
Email conversion rates are one of the business’s vital business metrics in this digital era.
Why?
To boost productivity, increase revenue and ROI and generate organic leads.
Statistically, an impressive email marketing strategy can deliver 36 times the investment done. 58% of users check their email inbox the moment they wake up. Companies are increasing their budget for this marketing domain by 37%. There are 4 billion email users. Moreover, 59% of B2B marketers consider email marketing as their top revenue-generating channel.
“As per E-mail marketing worldwide – statistics & facts | Statista, here are some exciting insights on Email Marketing:
E-mail marketing revenue worldwide 2020-2027
In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent.
Number of e-mail users worldwide 2017-2025
Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025.
Number of e-mails per day worldwide 2017-2025
With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2021, there were an estimated 319.6 billion e-mails sent and received daily around the world. This figure is projected to increase to 376.4 billion daily e-mails by 2025.
- Click-Through, open and close rates
Across all sectors, the average email open rate is 18%, the click-through rate is 2.6%, and click to open rate is 14.1%.”
Why are we discussing this?
These statistical figures explain how email marketing can be the best tool to create a strong brand image.
Is it still effective in this day and age?
Email marketing is an excellent way to reach your target audience. It’s easy to set up, customize, and use to build your brand, generate leads and make sales. It is a more personalized form of marketing that takes direct communication to one additional stage by sending emails to relevant people. These can contain consumers who have bought a product, taken your services, registered interest in a product/service, or any relevant target audience aligned with your niche.
Several businesses rely on email marketing to boost productivity, increase revenue and generate conversions.
Here’s why!
E-mail marketing revenue worldwide from 2020 to 2027(in billion U.S. dollars)
You will need the service from a reputed email marketing agency to distribute and segment the campaigns effectively.
7 tips for email marketing 2023
1. Segmentation of email content
A clumsy email that does not deliver the right message quickly is a major red flag to avoid. Ideally, you should segment the email body into a unique subject line, a descriptive body, and a call-to-action section.
2. Segmentation of target audience
Segmentation is also essential when sorting the right audience to receive emails. Hence, define your target audience with formal demography and online behaviour so that you can configure emails accordingly. Make sure you are sending the right emails to the right people.
3. Personalization and personification
Stay precise with these two closely-related terms. Personalization is the key to making great emails that receivers can easily connect with. Personification is to add a personal voice to the email content to make that feel human. Write emails as if they want to engage the receivers in a conversation. Encourage replies and listen to what the receivers wish to say to increase engagement. Write content blocks in the emails that the readers find exciting and appropriate.
Dynamic or adaptive content reduces bounce rate and leads to more conversions.
4. Narrate a story – Storytelling is the key
Written narratives and stories resonate well with the readers. Rest assured that stories make more impact on the audience you want to approach. Engaging readers’ attention will enhance to a considerable level when you tell a story about your brand and experience. Make it more personal and give credit to the customers you have. Please encourage them to become a part of your clientele. Remember to add a punch line and a call-to-action section.
5. Drip campaigns
A drip campaign can be set that will send emails automatically at the preset intervals to the list assigned or to the users who have taken action on your website. These campaigns are the best bet you can use to create a solid and lasting impression on the users who have just visited your website.
6. Mobile friendly Emails
Seek assistance from the top email marketing companies to make your email mobile friendly. The interactive elements added to the email body must fit into the mobile screens properly and deliver the right message. Remember that 53% of the population check emails on their smartphones.
7. Linking images is a must
Using images and infographics is the best way to engage the readers. Link these images with your landing pages and business website. Help land on the pages they want to visit.
Verdict
These top tips will enable your email marketing campaign to increase business efficiency and success. Include the CTAs, write interesting and appropriate content, create proper subject lines, make the emails mobile-friendly and provide links with the images.
Hire an email marketing agency to get the job done. Keep loyal customers engaged, convert leads with email marketing tools, and establish your brand.
The company caters to a diverse clientele and has a panel of skilled employees. If you wish to browse the catalog of services, drop a mail or schedule an appointment, then log onto the website. If you want more about email marketing services, visit us now.
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