8 Benefits of Hiring a Reliable SEO Agency for Your Business
Is SEO a practical marketing investment?
Let’s explore!
If you are trying to do SEO or want to make a fresh start with your company, one of the most common questions is whether hiring an SEO agency in Pune is a good idea. Financial concerns and control might make you wonder about the importance of hiring out regarding the SEO of your brand-new business. Most managers attempt to take matters into their own hands and, in the process, waste their resources and time. Since 93% of online experiences begin with a search engine, your company’s website needs optimization with quality SEO to rank high in results and get found by your target audience.
So, hiring the best SEO agency is the best option.
Source: ahrefs
These are the most exciting SEO stats we think you should know:
- 68% of online experiences begin with a search engine. (BrightEdge)
- 63% of Google searchers click on results from the second page. (Backlinko)
- 3% of all website traffic comes from organic search. (BrightEdge)
- 96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
- SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
So, in this article, we will talk about the essential benefits of choosing an SEO service for your business.
- Saving Time
Time is a luxury; most business owners don’t have that to waste. Hence, choosing a time-intensive strategy as SEO with the help of an agency is something that will undoubtedly help. SEO is a continuous process requiring hours of research, updates, optimizations, monitoring, and more. Hence, hiring some services will be a good idea.
- Saving Money
When it comes to financing the salaries, equipment, and software required for a proper SEO professional, there is no doubt that the investment is ongoing and significant. One of the main benefits of hiring the services of an SEO agency is that they will be able to offer you a functional and robust team that has a low cost.
- Industry Expertise
Agencies with experience in SEO can extend their expertise when you hire them for the business. There are professionals, SEO experts, web developers, content writers, and more on the team that can help companies grow best, helping businesses succeed.
- Brand Exposure
Most SEO agencies have experience handling different types of brands and hence have a solid understanding of the businesses and customers’ evolving trends, needs and preferences. So the agency will be able to manage your specific needs well.
- Better Efficiency
Agencies have a highly skilled and close-knit team of professionals who will help develop the right and relevant SEO strategy for the company. The efficiency levels will surely rise with professional web experts and SEO professionals.
- Learn About Current Trends
A fully-experienced SEO company in Pune will not just allow you to build the right SEO strategy and also help you gather information about the latest SEO trends. Thus, your company can experience the benefits of incorporating these trends into the SEO strategy of the company.
- Business Safety
SEO can be risky if you don’t know what you’re doing. Sometimes, the threats include span, penalties, and hacking as well. Hence, hiring an SEO agency will help you deal with these threats and ensure business safety.
Wrapping Up
These are some essential benefits of hiring a reliable SEO company in Pune to strategize the entire SEO structure for your brand. Contact the professionals at Espial Solutions if you want to gain the benefits of the services. With the right SEO company to help you out with the strategy, there is no doubt that you will be able to take your business to a whole new level.
Get a consistent, effective SEO plan from our SEO experts to get your strategy in place. Contact us at https://espialsolutions.com/seo-company-in-pune/
The Power of LinkedIn Marketing: Maximizing Your Reach, Engagement, Traffic and Leads
LinkedIn has always been one of the prime focuses for digital marketing, and it has deliberately proved to be an excellent factor for lead generation, brand image establishment and success.
Over the years, this professional networking platform has amassed over 850 million users worldwide, offering excellent audiences to target for business and employment. More than 244 million users are from Asia Pacific (APAC) countries. The second place in terms of user volume goes to European, the Middle East, and African countries (EMEA).
With 80% of its members driving business decisions, LinkedIn has its share of influencers and thought leaders amassing followers.
Before diving in, let’s understand the LinkedIn User Demographics
- LinkedIn has close to 690 million members, spread out in 200 countries.
- LinkedIn’s global male audience outnumbers female users 3:2.
- There are over 87 million Millennials on LinkedIn.
Hence, tapping the potential of this professional media portal by hiring top LinkedIn marketing services can be the best bet for business development and success and is actually at the forefront of B2B marketing. Construct a solid professional presence by tapping into the power of this networking platform. LinkedIn allows businesses to build relationships with their target audience and develop their brand. By regularly sharing valuable content, engaging with their network, and connecting with other professionals in their industry, businesses can build their reputation and establish themselves as thought leaders in their field.
Here is what you need to consider.
Factors deciding power of LinkedIn Marketing
Several factors determine the power of LinkedIn marketing for a business. By considering these factors, companies can effectively leverage the power of LinkedIn marketing to reach their goals and drive results.
These include:
- Developing a solid company profile
The LinkedIn profile of a company is what promising leads will check. It has to be neat and up to the standards showcasing the USPs of a business. Optimize your profile with relevant keywords to your industry and target audience. Optimization will help your profile show up in relevant search results on LinkedIn.
Creating a solid company profile requires a service provider who can bring ample experience and expertise to the table.
- Creating commendable content
The crowd on LinkedIn is extremely professional. There is no space for casual discussions that do not add value to their time. Users here come to read informative articles, learn more about achievements and business propositions and find prospects. Hence, triggering the enthusiasm of a target audience with commendable content becomes a prime factor.
- Understanding the audience
Based on the previous factor, a business must study its audience and design appropriate content to make it interested in the propositions. Hiring a LinkedIn marketing agency will be the most suitable way. An experienced agency will define the audience well and create commendable posts to generate brand awareness.
- Networking & Lead Generation
It is an effective tool for networking and lead generation. Use LinkedIn to connect with people in your industry, including current and former colleagues, business partners, and clients. Once you have connections, make sure you engage with them regularly. Share industry-related articles and posts, comment on their updates, and send personalized messages to build relationships.
Join LinkedIn groups related to your industry to network with others and find potential leads. Participate in discussions, share your knowledge, and engage with other members to build your brand and make connections.
- LinkedIn marketing blogs
Professional LinkedIn marketing service providers dedicate a team to creating informative marketing blogs. Informational, emotional and user-generated content is an excellent medium to showcase USPs and attract organic traffic.
- LinkedIn Sales Navigator
Utilizing the exclusive sales tool provided by LinkedIn can pave the way to monitor networking developments and help build the right business relationships. LinkedIn Sales Solutions offer robust CRM and pipeline management. LinkedIn Sales Navigator is an excellent sales tool designed specifically for sales professionals to help them identify, engage, and build relationships with potential customers.
The sales tool offers a range of features that can help salespeople be more productive and effective in their outreach efforts, such as:
- Lead recommendations: Sales Navigator provides personalized recommendations for potential customers based on the salesperson’s search criteria and past activity on LinkedIn.
- Advanced search: The tool allows users to search for leads using various filters, including company size, industry, location, and more.
- Account and company insights: Sales Navigator provides detailed information on companies and their decision-makers, such as company size, recent news and updates, and key contacts.
- InMail: InMail is LinkedIn’s internal messaging system, and Sales Navigator users can send an unlimited number of InMails to potential customers.
- Lead updates: Sales Navigator provides real-time updates on the activity of LinkedIn leads, such as job changes and company updates, so that salespeople can stay informed and be more proactive in their outreach efforts.
Overall, LinkedIn Sales Navigator is a valuable tool for sales professionals looking to build relationships with potential customers on LinkedIn and drive more sales for their business.
- Reporting and Analytics:
The agency will provide you with regular reports and analytics, so you can see the results of your LinkedIn marketing efforts and make informed decisions.
Regular monitoring and analysis of your LinkedIn marketing efforts can help you understand what is working and what is not and make informed decisions about your strategy.
Is it difficult for startups and SMEs to tap the power of LinkedIn?
Let’s find out!
- Competition: LinkedIn is a highly competitive platform, with many companies and individuals vying for attention. It can be difficult for startups and SMEs to stand out and be noticed among the noise.
- Limited resources: Startups and SMEs often need more work resources, including time and money, making it challenging to invest in building a strong LinkedIn presence.
- Difficulty targeting the right audience: Identifying and targeting the right audience on LinkedIn can be difficult, especially for startups and SMEs needing a well-established brand or visibility.
- Lack of expertise: Building a strong LinkedIn presence requires a good understanding of the platform and the skills to create engaging content and run effective campaigns. Startups and SMEs may need more in-house expertise or resources to do this effectively.
- Keeping up with changes: LinkedIn is constantly evolving, regularly introducing new features and updates. It can be challenging for startups and SMEs to keep up with these changes and take advantage of new opportunities.
Despite these challenges, there are many ways for startups and SMEs to tap the potential of LinkedIn and build a strong presence on the platform. By creating high-quality content, engaging with their target audience, and leveraging the platform’s features and tools, startups and SMEs can effectively reach and engage with potential customers on LinkedIn.
Tapping the potential of LinkedIn can be challenging for startups and SMEs. By outsourcing this requirement to LinkedIn marketing services, a business can leverage its resources well. The competent service provider will take care of all the requirements of LinkedIn marketing and will deliver data-driven reports to improve digital marketing strategies.
The Way Forward
Hiring a professional agency to leverage the power of LinkedIn can be a valuable investment for startups and SMEs.
An agency can help you to develop a strategic plan, create high-quality content, manage your presence, tap into advanced features, measure and optimize, ensuring you get the most out of your LinkedIn presence.
By hiring a professional agency, you can leverage the power of LinkedIn more effectively and achieve your goals faster without having to invest time and resources in building your presence from scratch. However, choosing an agency with a track record of success and a deep understanding of your industry and target audience is essential However, choosing an agency with a track record of success and a deep understanding of your industry and target audience is essential to help you reach your business goals and success.
Are you looking to leverage the power of LinkedIn for your business? Drop an email at info@espialsolutions.com with your unique business needs.
The Most Important Factors for Successful eCommerce SEO
Are you an eCommerce business owner?
If yes, you know the importance of SEO in this industry, ensuring business success and growth to improve visibility, maximize organic traffic, and drive sales for an online venture.
Millions of individuals go online to make purchases and look up different websites for their simple solutions in today’s digital world.
- Are you keeping your website mostly landing pages optimized?
- Is your content optimized daily, and is it compelling?
- Do you know what the future of your eCommerce business industry is?
- Are you doing proper SEO?
Right SEO takes time and relevant strategy, but it only gets better in time for businesses that are uniform in developing this medium of the marketing blend. Nowadays, people have access to 4G/5G technology, the internet, data, and so much more. eCommerce is one of the most critical sectors experiencing the benefits of these significant trends.
If yes, consider the latest statistics before taking the plunge into the following stride in your business plan. Considering statistics will allow you to make a data-backed decision that will be advantageous for growing your eCommerce business.
Source: nethority
- “At least 43.0% of all the e-commerce traffic comes from Google’s organic traffic (Wolfgang Digital)
- Most search engines use location in feeding results to their users. At least 30.0 percent of all results you get on a search engine depend directly on your location (Think With Google).
- Think With Google reports that keywords with ‘near me’ phrases are likely to increase conversions. At least 28.0% of all searches for a product or service nearby will result in a purchase (Think With Google).
- Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic (Sparktoro).
- Search engines play a crucial role in any e-commerce platform growth. At least 68.0% of all online searches begin on a search engine (BrightEdge).
- Only 0.78% of Google users will click search results on a second page. That means every company should strive to optimize their landing pages and appear on the top of every search page (Backlinko).
- Only 25.02% of the best-ranking pages do not have a meta description on them (Ahrefs).
- Most people use their mobile phones to browse the internet. According to Statista, nearly 52.2 percent of global website traffic comes from mobile devices (Statista).
- Only 48.0% of people use voice search when finding general information on the internet (Search Engine Land).
- Position #1 in Google enjoys a 34.36% CTR (Safari Digital)
- 44% of people start their online shopping with a search engine. (nChannel)
- 6% of e-commerce orders are directly linked to organic traffic. (Business Insider)
- Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility. (Searchmetrics)
- 56% of consumers visit Amazon first if they have shopping in mind. (Kenshoo)
- Of the billions of searches that happen on a given day, 15% of daily searches are new to Google. (Search Engine Land).”
Hence, in order to make the most out of eCommerce SEO services, there are some important factors to keep in mind. Businesses must understand where to find potential clients and change their online strategy to influence and draw them. eCommerce has become a standard with changing user trends and evolving business landscape, with every company looking for a more suitable way to enhance its online presence.
In this blog, we are going to talk about the important factors that can lead to successful eCommerce growth and SEO success.
- Optimized Website Design
When creating your website and trying to give it a professional feel, prioritize the web design first. If the website looks good, you will likely experience more sales. Using cleaner fonts, simple layouts, attractive colours and easy-to-use navigation can help you achieve that goal.
- Focus on relevant SEO
When it comes to eCommerce SEO services, there is no doubt that you need to give particular importance to that for sure. One of the most critical factors for a business is SEO; hence, you need to pay special attention. Generating more traffic for the eCommerce website via SEO will help you drive customers and online sales.
- Great Content Strategy
Make sure you use compelling and personalized content for the website per the business, services, and products. You can quickly increase brand value by optimizing the content on your web pages. Provide some additional details, and you will ensure that your viewers get all the essential information regarding their requirements.
- Ease of Navigation
One of the first things a person notices about a website is whether it is easy to use. If you have a poorly designed website that is difficult to navigate, most people will not be interested in your brand. Well-designed navigation with an easy-to-use interface will increase the traffic flow helping your business to go forward more quickly.
- Responsiveness
Another essential factor you need to pay attention to is the responsiveness of the website design in the first place. Make sure that the layout and the content on the website are adaptable depending on the type and the size of the device for sure. Keep the visitors interested and engaged.
- User-friendly Interface
To ensure the visitor can enjoy the website’s browsing experience, you must create a compelling and clean interface for the user with easy, relevant buttons and browsing. Ensure the page is logically organized and the user has the best experience with excellent visitor conversion rates.
- Easy Accessibility
The last but not the least important thing you need to focus on for proper SEO of your eCommerce website is that it is entirely accessible by the people. Make sure to include alternative text descriptions, captions, images, and more to help your users.
Power of SEO in eCommerce – Conclusion
In today’s dynamically changing surroundings targeting the potential audience and executing futuristic marketing objectives is the key to business success.
Customers search on Google whenever they need a product or service. Making the right decision becomes easy with loads of options, comparisons etc. So, it becomes vital for eCommerce owners to appear in users’ search results for access to potential and interested customers.
- But is your product/service visible?
- Are you implementing a robust eCommerce SEO strategy?
If you ignore SEO, you are losing the sheen as your competitors are not missing this powerful eCommerce marketing tactic offering phenomenal conversion rates and always helping a product or service to appear in organic search results.
If you’re starting or want to invest more in SEO, get in touch with us to create a robust SEO strategy for your e-Commerce store to help you rank at the top of search engines. Contact us at https://espialsolutions.com/contact-us/.
How to Drive Engagement, Reach, Traffic, and Sales with Social Media Marketing
A whopping 59% of the world population is on social media. There are different platforms for various purposes where users create accounts. An average user spends almost 2.5 hours on multiple platforms daily. Imagine the potential of social media to generate business and establish a brand image!
73% of digital marketers believe in the potential of social media for business development. Supporting this fact, 3 out of 4 internet users focus on brand research in social media. In the same context, 71% of consumers who enjoyed a good experience with a business on social media platforms will recommend it to their peers. Nearly 49% of consumer decisions are encouraged by social media influencers. Hence, social media can play an essential factor in the success of a business. Therefore, startups and SMEs hire social media management services for better impact and outcomes.
Typical social media services include the following aspects with a data-driven strategy to concentrate on.
- Designing social media channel-specific approaches according to the user demography and developing content accordingly.
- Proper strategic planning for social media marketing and implementing it step by step
- Creating social media content according to the business genre and propositions and publishing it on time
- Doing comprehensive and extensive SMM research and analysis to generate data-driven reports for better decision making
- Providing business education to clients and consultation service
How do these social media services drive traffic engagement, lead conversion and sales increment?
- Social media profile creation and optimization
Creating a business-specific social media profile is mandatory, and marketing it for better exposure will attract organic traffic and develop an excellent base to rely on. Moreover, social media profiles need to be optimized with search engines and social media platforms for better exposure.
- Target audience analysis
One of the prime reasons to hire a social media marketing company is to understand a target audience. Understanding the demographic features of a target audience will assist in designing better engagement strategies by creating exclusive content and a business image.
It has been found that only 11% of brands reply to customers on social media. On the other hand, 34% of customers prefer getting replies on social media for customer support.
- Consistent posts
Social media user engagement depends on consistent posts. Considering region, target audience, time zone, weekdays, etc and posting content will drive traffic and enhance sales.
- Viral content
Another way of making a business a hit overnight is by creating viral content. Memes, short videos, etc., are the best tools for audiovisual and image content used in social media marketing that generates followers faster.
- Social media engagement posts
Posting engaging content when the audience is active such as posts, polls, Q&A sessions, live interactions, podcasts, etc., will also turn out to be an exceptional method to generate organic traffic and boost sales.
Verdict
Researching competitors and creating a strong business presence on social media platforms such as Instagram, Facebook, YouTube, Twitter, Pinterest, etc., will assist in establishing a business digitally. For this, hire a social media marketing agency with experience in a business-specific industry.
Contact us at https://espialsolutions.com/contact-us/ to learn more about how we can help you drive engagement, reach, traffic, and sales aligned with your business needs and goals.
Full-Service PPC Agency: 10 End-to-End Management tips for driving quality traffic, converting more leads, and achieving Optimal Results
According to Statista, search PPC is the most popular online marketing, with up to 20% of respondents saying it has the best return on investment of any digital marketing campaign.’
- Is PPC effective for your business?
- Does PPC work?
Let’s dive in to get our answers.
You’ve prepared your Pay Per Click ad campaign, launched it, and now you have to wait for the influx of clients. It’s crucial to strategize by defining your campaign as precisely as possible.
Utilizing additional tactics can help you maximize the impact of your advertising while getting the most out of your PPC campaign. With PPC management, you can save money on ineffective campaigns and benefit from compelling outputs. It gives results instantly and consistently.
With the growth in voice search and the continued advancement of AI, audience targeting and remarketing have also become influential elements in PPC Marketing. Also, our advanced dependence on the internet has diverted business focus online.
Before diving into the PPC tips, let’s check Worth-to-know PPC Stats.
Here they are:
- As of 2021, Google owns 92% of the global search market share.
- Paid advertisements have a 200% ROI.
- PPC generates twice the number of visitors compared to SEO.
- Ads can increase brand awareness by 80%.
- 65% of customers click on PPC ads.
- In 2022, 54% of ad expenditures will be online.
Here are some of the PPC tips for driving profitable paid advertising campaigns.
Let’s explore!
What is PPC?
Pay-per-click (PPC) advertising is a powerful way to drive quality traffic to your website and convert more leads. However, managing a PPC campaign can be time-consuming and complex. That’s where a full-service PPC agency comes in. They can help you navigate the various aspects of PPC advertising and achieve optimal results.
What is PPC Management?
PPC (Pay-per-click) management is creating, launching, and optimizing online advertising campaigns through platforms such as Google Ads or Bing Ads. PPC management aims to drive targeted traffic to a website and convert it into paying customers. It involves researching keywords, crafting ad copy, setting bids, monitoring performance, and continually adjusting the campaign to achieve the best return on investment (ROI).
Here are 10 tips for working with a full-service PPC agency to drive quality traffic, convert more leads, and achieve optimal results:
- Set clear goals: Before starting any PPC campaign, it’s essential to set clear goals. These should be specific, measurable, and achievable. For example, your goal may be to increase website traffic by 20% in the next three months.
- Define your target audience: Knowing your target audience is essential for any PPC campaign. Determine what you want to achieve with your PPC campaign and who your target audience is. A full-service PPC agency can help you identify and target the right audience for your business, including demographics, interests, and behaviors.
- Conduct keyword research: Keyword research is an essential aspect of PPC advertising. Find the keywords your target audience is searching to find products/services and use them in your ad copy. A full-service PPC agency can help you identify the most relevant keywords for your business and target them in your ads.
- Create compelling ad copy: Ad copy is crucial to the success of any PPC campaign. Write clear ad copy that clearly states your product’s or service’s benefits and entices the user to click, giving them business benefits/values. A full-service PPC agency can help you create clear ad copy that resonates with your target audience and drives clicks.
- Use ad extensions: Ad extensions are a great way to enhance your ads and make them more visible. A full-service PPC agency can help you choose and implement the right ad extensions for your business.
- Optimize for mobile: More and more people are accessing the internet on their mobile devices. A full-service PPC agency can help you optimize your ads for mobile to ensure the right people see them.
- Utilize remarketing: Remarketing is a powerful way to reconnect with people who have previously interacted with your business. A full-service PPC agency can help you set up remarketing campaigns to keep your brand top of mind.
- Analyze and adjust: PPC advertising is an ongoing process with customers’ changing needs. It needs continuous performance monitoring using analytics tools to track the performance of your PPC campaign, including impressions, clicks, conversions, and return on investment (ROI). A full-service PPC agency can help you analyze your campaign’s performance and make necessary adjustments to improve results.
- Use conversion tracking: Conversion tracking is a way to measure the success of your PPC campaign. A full-service PPC agency can help you set up conversion tracking to see which ads and keywords drive the most conversions.
- Test and Refine Regularly: Test elements of your campaign, such as ad copy, keywords, and landing pages, to see what works best. Refine your campaign based on the results. A full-service PPC agency has a well-versed team of experts in all aspects of PPC advertising. They can help you navigate the complex world of PPC and achieve your goals.
Do you need help launching an effective PPC campaign?
Why PPC Agency?
In summary, working with a full-service PPC agency offer many benefits and helps you drive quality traffic, convert more leads, and achieve optimal results.
- Expertise: A full-service PPC agency has experienced professionals who understand the intricacies of PPC advertising and can create a customized strategy that works best for your business.
- Increased efficiency: A full-service PPC agency can handle all aspects of your PPC campaign, freeing up your time and resources to focus on other areas of your business.
- Optimized results with cost savings: A full-service PPC agency has the tools and resources to monitor and optimize your campaign to achieve the best possible results, leading to significant cost savings.
- Reporting and analytics: A full-service PPC agency can provide regular reports and insights into the performance of your PPC campaign, allowing you to make informed decisions about how to improve results.
Contact us today at https://www.espialsolutions.com/contact-us/ for practical, results-driven ad campaigns to learn more about how we can help you.
Boost Your Online Presence with Professional YouTube Marketing Services
However, more than simply creating a YouTube channel and posting videos is needed to make an impact. To maximize your investment return and reach your target audience, you need professional YouTube marketing services.
Here are some of the key YouTube statistics in brief that every marketer should know and why it is the world’s second most prominent social media:
- YouTube has more than 2.6 billion active users as of 2023.
- YouTube premium has 80 million users worldwide.
- 52% of internet users worldwide access YouTube at least once a month.
- Over 122 million people visit YouTube daily via its Website and Apps.
- India is home to most YouTube users accounting for 467 million users. The United States follows with 247 million.
- 720,000 hours of video are uploaded to YouTube every day.
- YouTube is the world’s largest video-sharing platform and second-largest social media.
- Technically, YouTube is the second biggest search engine after Google.
- Users consume 1 billion hours of videos on YouTube every day.
- Most YouTube users are between the ages of 25 and 34.
- YouTube is the second most popular platform for Influencer Marketing. Instagram tops the list.
It has become an excellent portal for developing a business and its brand image by targeting specific audiences locally or worldwide.
YouTube marketing strategy factors
Digital marketing has been a great medium to spread the word of a new business online in different channels. YouTube is one such channel that has 2 billion active users every month. The volume of the target audience will be huge for almost all kinds of businesses. Intelligent business owners leverage hiring the top YouTube marketing services to get more online exposure.
Here is a list of factors modern businesses should consider to make their online presence on YouTube more prominent.
- Customized channel creation
Brand recognition becomes an easier task to accomplish when an audience recognizes the features of your business brand. A consistent theme, proper images, interactive elements, banners, etc., are incorporated into the content.
- Target audience recognition
The service provider will do comprehensive research to define the target audience first. The demographic features of the target audience are then analyzed to create business-specific content.
- Content creation and transcription
Business-specific audiovisual content is created to seek the attention of a target audience. Proper transcription of video content is also mandatory for higher ranking on YouTube searches.
- Keywords analysis and generation
YouTube marketing services understand the audience and the business genre to do keyword research. Based on outcomes, high-volume keywords are used in the content title, transcription and video content for higher ranking and visibility.
- Integration of Google Analytics
Integrating Google Analytics will help measure online traffic, understand user behaviour, generate in-built data-driven reports, help improve online ad service, implementation of marketing analytics, and conversion tracking.
- Campaign management
Another essential factor to consider and hire a YouTube marketing service provider is developing a customized campaign and implementing it throughout its lifespan.
- Video promotion
Creating engaging and compelling video content and promoting it in other channels will also be a part of the YouTube marketing strategy.
- Search engine optimization (SEO)
YouTube videos and channels need SEO too to come up at the highest-ranked search engine result pages (SERPs).
Boosting online presence with the help of YouTube marketing services will be easier if all these factors are met with precision. The top service providers focus on these factors and design an online marketing strategy to implement for specific businesses. Targeting an audience locally, globally, or both has become much easier.
Hence, brand promotion and recognition get boosted due to better reach.
Ready to take your YouTube channel to the next level? Let us help! We provide a range of YouTube services, including channel optimization, video editing, and custom thumbnail creation.
Contact us at https://espialsolutions.com/contact-us/ to learn more and get started today!
Advantages of Hiring a Content Writing Company for Your Business
In today’s digital age, the way businesses communicate with their target audience has changed dramatically. The power of words is more important than ever, and the quality of the content you post on your website and social media channels can make or break your online presence. The quality of the content you post on your website and social media channels can significantly impact your online presence and success.
The Content industry is growing, and how! Let’s dive into some statistics.
- Marketers expect the content marketing industry’s revenue to exceed $135 billion by 2026.
- It is estimated that the AI-powered content market will exceed $250 billion by 2022.
What element intrigues audiences to follow and land on company websites? Data-driven articles, blogs and posts in different media drive organic traffic to the business portals. Creating content is thus the prime pillar of digital marketing. Website content, social media posts, technical content, SEO content and so many other domains get covered in this segment.
Hiring a content writing company is a wise investment for businesses looking to improve their online presence and data back the benefits. Here are some worthy-to-know statistics to support the advantages of hiring a content-writing company for your business
- Increased Website Traffic: According to a study by HubSpot, businesses that blog regularly see a 97% increase in inbound links and a 55% increase in website traffic.
- Improved Search Engine Rankings: Quality content optimized for search engines can help improve your website’s rankings. A study by Moz found that the top-ranked pages on Google have an average of 1,890 words of content.
- Increased Social Media Engagement: A study by Sprout Social found that businesses that use visuals in their social media posts see a 650% higher engagement rate than those that don’t. A content writing company can help you create high-quality visuals to accompany your content.
- Improved Lead Generation: According to a study by Content Marketing Institute, businesses that use content marketing see a 6x higher conversion rate than those that don’t.
- Cost-Effective: Hiring a content writing company can save you money in the long run. A study by Demand Metric found that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Hence, intelligent business owners focus on creating a better digital profile by leveraging content creation by hiring a content writing company.
An experienced service provider can cover the following aspects of content writing.
- Search engine optimization (SEO) content – SEO-specific content creation covering blogs, articles, press releases, product descriptions, brand stories, guest posts, etc.
- Technical content – Understanding the niche of products and industry and creating technical content
- Instructional designs – Instruction-based content creation focusing on products and services for information and education purposes
- Ghostwriting – Creating articles, blogs, and posts for management and technical heads to reflect on knowledge and expertise
- Social media content – Social media content such as brand stories, posts, etc., to gain online attention from a target audience
Advantages of content writing services
Hiring a content writing company will add the following advantages to your digital marketing strategy.
Hiring specific expertise
Statistics suggest that 70% of B2B marketers have increased their content requirement for generating better leads. have increased their content requirement to generate better leads. Developing traditional marketing strategies will need specific expertise to generate leads and convert them into clients. Hiring an agency is ideal for allocating skills to produce business-specific content.
- Quick accomplishment of content projects
Due to the expertise hired, an agency delegates a content team to particular tasks and ensures a quicker turnaround time. It enables a company to develop content on time and contribute to digital marketing needs on time.
- Affordability
Hiring an agency is more cost-efficient than building and maintaining an in-house content team. The content writing company is responsible for finding skilled content writers and add them to a project. Hence, the companies hiring an agency will enjoy the flexibility of increasing or reducing the content requirements based on contemporary situations.
- Elimination of errors, novice creations and other content issues
When an agency gets hired, there is no space for errors or novice content creation. The content writing company’s sole responsibility is to focus on quality and quantity. The agency will do its quality control to maintain its image and meet all the deadlines. Content writing agencies hire vetted writers to avoid issues and meet clients’ requirements. These professional writers are handpicked by conducting multiple rounds of selection.
- One-stop solution
All kinds of content requirements can be met with precision by an experienced agency. This one-stop solution saves time and resources spent on content creation.
Verdict
It is ideal to hire a content writing company to create specific content. Choose an industry-experienced agency for results-driven outcomes. The company focuses on delivering high-quality content, embracing new technologies, diversifying its services, personalizing and customizing its offerings, and collaborating with other marketing professionals. Remain competitive and continue to deliver value to their clients in the ever-evolving digital landscape.
Ready to elevate your business’s online presence? Contact us at https://espialsolutions.com/contact-us/ to see how our professional content writing services can bring your brand to life.
A Trusted Local SEO Company: The Key to Success in Local Search Rankings
How do we find a specific business or a service near us? If we need a particular product, what do we do? We often use search engines and use words to describe our needs and follow the result pages for suitable answers.
If you own a local business, it’s crucial to have a solid online presence to attract and retain customers. One of the most effective ways to do this is through Local SEO. Local SEO helps you to rank higher in local search results and reach potential customers in your area. However, many local businesses need help to succeed with their Local SEO efforts. Hence, a trusted Local SEO company comes into the picture.
Local search engine optimization (SEO) stands to help us in this regard.
More than 88% of consumers search for local businesses on smartphones. 46% of Google searches are for local information.
Let’s understand ‘Local SEO’ with an example.
You’ve been eating Chinese food for fifteen days while travelling in China. You search for “Spanish restaurants in Shanghai” because you’re looking for something different. This time, as opposed to other times, your search is directed at a more focused and limited target market. You get a fantastic Spanish restaurant’s website that appears at the top of your Google search results.
What does this mean?
The restaurant’s website is well-optimized for Local SEO.
You will be surprised to know that more than 72% of local searches ended up in stores within a radius of five miles.
You can only recognize a business that has a search engine-optimized digital presence. The product or service searches that end with ‘near me’ will only show those business pages closer to the searcher. Hence, SMEs and startups religiously focus on local SEO to get recognized in their locations.
A business thus hires a local SEO company to establish its digital presence.
However, when choosing a local SEO company, it’s essential to look for the following key factors:
- Expertise: Look for a company with a proven track record of success in local SEO. Ask for case studies and testimonials from past clients to see how they’ve helped businesses improve their online visibility.
- Transparent reporting: A data-driven local SEO company will provide clear and transparent reporting on their work and progress. They will explain their strategies and techniques and show you the results they’ve achieved for other businesses.
- Tailored approach: Local SEO can differ for every business, depending on the industry, location, and competition. Look for a company that takes a tailored approach to local SEO, customizing its strategies to meet the specific needs of your business.
- Communication and responsiveness: An excellent local SEO company should communicate and respond to your needs and concerns. They should be available to answer your questions and provide regular updates on their work.
Why hire a local SEO company?
A Local SEO company has the expertise and resources to help you achieve high local search rankings to improve your visibility in local search results. They understand the local search algorithms and can help you optimize your website and online presence to rank higher in local search results.
To understand leveraging a local SEO agency for small businesses and startups, here is a list of points to ponder.
Let’s explore!
- Research and identification of target audience
A local SEO agency will be able to identify the right audience for a small business and target it. It will also research an audience’s demographic features and online behaviour to develop specific digital marketing strategies for better impact.
- Digital presence and analysis
Without a digital presence, the SEO service provider will build one from scratch. It can also revamp an existing one and ensure all the necessary ingredients per social media standards are present. It enables the creation of a proper digital image, brand establishment, multichannel promotion, and brand awareness. It will help evaluate and analyze a website’s traffic and search engine optimization (SEO) efforts to improve search engine visibility and drive more relevant organic traffic to the site, analyzing various factors such as keyword rankings, website structure, backlink profile, user behavior, and content quality.
- Increasing visibility
One of the most crucial outcomes of small businesses’ SEO is to increase the visibility of a business online. Companies these days don’t enjoy a monopoly. They need to focus on USPs to be seen or recognized in a crowd with the changing consumer demands and business landscape. Digital marketing and SEO can be the best ways to increase online visibility, as most users spend at least 2.5 hours daily on various digital platforms.
- Attracting relevant traffic and increasing conversion rate
Another reason a local SEO service provider can add to a digital marketing strategy is to focus on the relevant traffic and enjoy a higher conversion rate. SEO leads to channelizing promotional material to a demographically pertinent audience. Hence, the chances of lead conversion increase manifold.
- Increased engagement rate
Adding social media platforms and other digital mediums increases the engagement rate of potential leads. It offers more time to convert them into customers.
- Website development and management
Developing a website and managing it becomes a crucial part of SEO. A local SEO company will create a website and check its speed, usability, SEO content, protection, security, and updates.
Small businesses’ SEO can be a game changer. SMEs and startups can benefit from local SEO services, from content development to online image creation.
The Final Words
By partnering with a company with the expertise and resources to help you achieve high local search rankings, you can attract more customers, build trust and credibility, and achieve long-term success for your business.
Get found by your local customers – Optimize your business for Local SEO today with us. Contact us at https://espialsolutions.com/contact-us/.
PPC (Pay per click) – Top 6 Do’s and Don’ts for Your PPC Campaign
Did you know that moderate internet users are exposed to 4,000-10,000 ads daily?
Ads are part and parcel of our daily browsing, and we get inundated with bespoke content daily.
Some compelling information about Ads:
- Customers are up to 70% more likely to buy your product when you use retargeting. (Source: Web FX)
- Over 50% of ad clicks happen on mobile devices. (Source: Web FX)
- Featuring over 2 million websites, the Google Display Network is the leading PPC player. (Source: Google Ads)
The big and small companies have invested over US$ 104.8 billion in PPC campaigns. You will be surprised to know that 45% of businesses worldwide use PPC campaigns, and 62% are willing to increase their budget because of the promising results.
PPC advertising is an excellent way to penetrate a promising market with high competition. Creating compelling PPC ads and headlines can give your business a head start.
- As of 2021, Google owns 92% of the global search market share.
- Paid advertisements have a 200% ROI.
- PPC generates twice the number of visitors compared to SEO.
- Ads can increase brand awareness by 80%.
- 65% of customers click on PPC ads.
- In 2022, 54% of ad expenditures will be online.
Let us take a quick look at the do’s and don’ts that the best PPC company suggests making it work for you to market your business effectively.
Do’s of PPC campaigns
- Competition research
Research your competition before starting your PPC campaign. Make sure you use the correct elements with thorough research on your market section. Remember to check out competitors’ websites, markets, and keywords’ popularity.
- Budget plan
Make a budget plan based on the PPC campaign strategies you have used. Utilize the results and configure your budget accordingly. Find effective platforms aligned with your target audience and business goals to post your PPC ads.
- Bid adjustments
The best PPC agency will suggest you make certain adjustments in the bids to enjoy the value of your traffic and not concentrate on the volume. Bid adjustments let you focus on the conversion rate changes and the average order value (AOV).
- Bid on high-performance devices
Make sure you consider bidding up on high-performance devices. Smartphone users are more than other device users. Identify the devices and proceed accordingly.
- Using automated rules
Set up automated rules for scheduling ads and control your budget. You can also use computerized regulations for a specific platform to adjust bids and get a better ROI.
- Keyword categorization
After extensive keyword research, categorize them according to the target audience segments. Keywords relevance is the key to PPC campaign success.
Don’ts of PPC campaigns
- No search volume
Stop choosing keywords based on volumes. The exact keywords will be used by competitors too. It will also cost your dearly.
- Avoid generic keywords
Using generic keywords will not only cost you dearly but will also generate much less traffic. Your ROI will reduce significantly.
- Avoid focusing on keyword popularity
Use the popular keywords suggested by the search engines sparingly. Make sure the keywords are relevant to PPC ad campaigns. Use keywords that will deliver higher click-through rates.
- Don’t focus on many websites
Focusing on many platforms will cost a fortune. Identifying your target audience and finding a handful of web portals to post your ads for better results is better.
- Underestimating landing page potential
Lead conversion will occur on the landing pages. Design them accordingly to compel leads to make a buying decision.
- Don’t leave a PPC campaign work on its own
Avoid making a PPC campaign and let it roll on its own. Closely monitor the outcomes and improvise them accordingly.
Implementing the above pointers into your campaign will secure a campaign’s success.
Final words – Are you trying to do it yourself
A PPC campaign done rightly can usher in exceptional conversion rates. Brands usually try to do everything themselves. But do you know it all? Is your landing page effective? Sometimes, the ad needs your attention to fix because of technical mistakes.
So, hire the best PPC company and ensure you follow these dos and don’ts to make a strong PPC campaign for your business. Enjoy a better ROI with a well-defined and monitored PPC marketing strategy to establish your business.
Get actionable PPC direction with us. We will help you create the ideal PPC campaign aligned with your business goals. Contact us here https://www.espialsolutions.com/contact-us/.
7 Tips to Design Great Emails for increasing email conversion rates
Email conversion rates are one of the business’s vital business metrics in this digital era.
Why?
To boost productivity, increase revenue and ROI and generate organic leads.
Statistically, an impressive email marketing strategy can deliver 36 times the investment done. 58% of users check their email inbox the moment they wake up. Companies are increasing their budget for this marketing domain by 37%. There are 4 billion email users. Moreover, 59% of B2B marketers consider email marketing as their top revenue-generating channel.
“As per E-mail marketing worldwide – statistics & facts | Statista, here are some exciting insights on Email Marketing:
- E-mail marketing revenue worldwide 2020-2027
In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent.
- Number of e-mail users worldwide 2017-2025
Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025.
- Number of e-mails per day worldwide 2017-2025
With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2021, there were an estimated 319.6 billion e-mails sent and received daily around the world. This figure is projected to increase to 376.4 billion daily e-mails by 2025.
- Click-Through, open and close rates
Across all sectors, the average email open rate is 18%, the click-through rate is 2.6%, and click to open rate is 14.1%.”
Why are we discussing this?
These statistical figures explain how email marketing can be the best tool to create a strong brand image.
Is it still effective in this day and age?
Email marketing is an excellent way to reach your target audience. It’s easy to set up, customize, and use to build your brand, generate leads and make sales. It is a more personalized form of marketing that takes direct communication to one additional stage by sending emails to relevant people. These can contain consumers who have bought a product, taken your services, registered interest in a product/service, or any relevant target audience aligned with your niche.
Several businesses rely on email marketing to boost productivity, increase revenue and generate conversions.
Here’s why!
E-mail marketing revenue worldwide from 2020 to 2027(in billion U.S. dollars)
You will need the service from a reputed email marketing agency to distribute and segment the campaigns effectively.
7 tips for email marketing 2023
- Segmentation of email content
A clumsy email that does not deliver the right message quickly is a major red flag to avoid. Ideally, you should segment the email body into a unique subject line, a descriptive body, and a call-to-action section.
- Segmentation of target audience
Segmentation is also essential when sorting the right audience to receive emails. Hence, define your target audience with formal demography and online behaviour so that you can configure emails accordingly. Make sure you are sending the right emails to the right people.
- Personalization and personification
Stay precise with these two closely-related terms. Personalization is the key to making great emails that receivers can easily connect with. Personification is to add a personal voice to the email content to make that feel human. Write emails as if they want to engage the receivers in a conversation. Encourage replies and listen to what the receivers wish to say to increase engagement. Write content blocks in the emails that the readers find exciting and appropriate.
Dynamic or adaptive content reduces bounce rate and leads to more conversions.
- Narrate a story – Storytelling is the key
Written narratives and stories resonate well with the readers. Rest assured that stories make more impact on the audience you want to approach. Engaging readers’ attention will enhance to a considerable level when you tell a story about your brand and experience. Make it more personal and give credit to the customers you have. Please encourage them to become a part of your clientele. Remember to add a punch line and a call-to-action section.
- Drip campaigns
A drip campaign can be set that will send emails automatically at the preset intervals to the list assigned or to the users who have taken action on your website. These campaigns are the best bet you can use to create a solid and lasting impression on the users who have just visited your website.
- Mobile friendly Emails
Seek assistance from the top email marketing companies to make your email mobile friendly. The interactive elements added to the email body must fit into the mobile screens properly and deliver the right message. Remember that 53% of the population check emails on their smartphones.
- Linking images is a must
Using images and infographics is the best way to engage the readers. Link these images with your landing pages and business website. Help land on the pages they want to visit.
Verdict
These top tips will enable your email marketing campaign to increase business efficiency and success. Include the CTAs, write interesting and appropriate content, create proper subject lines, make the emails mobile-friendly and provide links with the images.
Hire an email marketing agency to get the job done. Keep loyal customers engaged, convert leads with email marketing tools, and establish your brand.
The company caters to a diverse clientele and has a panel of skilled employees. If you wish to browse the catalog of services, drop a mail or schedule an appointment, then log onto the website. If you want more about email marketing services, visit Espial Solutions.