The ever-changing digital world is challenging to tame and harness its potential for small businesses. It needs the right strategy to become a part of this world and create a fair share of the audience base to retain and satisfy them locally or globally.
Did you know that 97% of people study a business’s online presence or reputation before visiting their company? (forbes.com).
Digital advertising revenue in India 2018-2024 (Statista)
As of 2021, the revenue generated by digital advertising across India was valued at around 246 billion Indian rupees. That same year, India’s total advertising revenue was over 700 billion Indian rupees and the country was ranked among the largest advertising markets across the world in terms of ad spending.
Keep a tab on ‘What do clients find when they Google your company/business?’ Also, publish engaging content that clients find helpful around their pain points, preferences and likings.
Statistics proving digital marketing’s worth
You will be surprised to know that companies that blog have attracted more than 55% organic traffic to their landing pages. In fact, 57% of the companies have acquired exceptional clients by creating high-quality content. There is a significant increase in using social media platforms such as Facebook by 83% in only two years. Companies need a robust digital content strategy to achieve buyer attention and sales possibilities.
Digital marketing trends 2023 to look for
Digital marketing is constantly evolving with changing consumer trends and the business landscape. What’s working today might be irrelevant the next day. As a result, small businesses need to adapt to the constant changes in the industry.
As per Digital 2022: India — DataReportal – Global Digital Insights, here are some intriguing insights for Social media statistics for India in 2022
- There were 467.0 million social media users in India in January 2022.
- The number of social media users in India at the start of 2022 was equivalent to 33.4 percent of the total population, but it’s important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why).
- Kepios analysis reveals that social media users in India increased by 19 million (+4.2 percent) between 2021 and 2022.
Digital advertising revenue in India from 2018 to 2021, with a forecast until 2024
(in billion Indian rupees)
Small businesses’ SEO is the need of the hour to survive the competition in 2023. The market is vast, and so is its potential. All you need is to tap it by following the latest trends. We’re here to help you stay competitive and relevant!
Let’s study some digital marketing trends in 2023 that will be effective and make an impact.
- Real-time messaging
With real-time answers to customers’ queries, promising leads will respond quickly and revert. Hence, real-time messaging and quick responses will be the clue to better lead conversions and customer relationship management. AI-build response mediums and the assistance of a digital marketing team will help build relationships better.
- Content in new forms
Creating infographics and video content is the latest trend to follow. Delivering a message to the audience is easier through infographics. For this, a small business will need a digital marketing agency in Pune to produce quality content and publish it in proper online domains. This will help the small local businesses appear more on internet searches and get more organic traffic.
- Email marketing
Brand recognition is the key to success. With email marketing services and perfect email bodies and highlighting the exciting parts for the receivers will get your brand recognized and recalled faster. Strong marketing campaigns deliver a positive impact enhancing brand visibility and business success.
- User-generated content
A prospect makes purchasing decisions based on user-generated content. Product reviews, comments, blogs, social media posts, etc., are the various forms of user-generated content you need to concentrate on in 2023 to impress and influence target audiences.
- Relevant Data collection
Data is the new oil, and data-driven marketing campaigns offer compelling results. The best SEO agency can help you get this sorted in generating effective marketing campaigns. Generate data and learn how to use it to make exceptional decisions in any field. In this aspect, AI-powered tools will help collect market data to make informed decisions. Let the data be your focus for a refined strategy.
- Interactive Features
There’s nothing more profitable than a well-developed, intuitive website that tries to interact with its users. Specific features like quizzes/polls are engaging because they help quickly reply to people’s queries. The more a website seeks to help users through interactive content, the more acceptable it’ll be.
- Influencer marketing
Influencer Marketing has been growing over the years and will continue to grow as social media algorithms display more sponsored content. Bring influencers on board and let the magic happen. You will find better lead conversion and relevant user engagement with your brand.
- Conversational Marketing
Enhanced user experience (UX) will also be a digital marketing trend for small businesses in 2023. Consumers anticipate streamlined services the minute they visit a portal. Engaging with clients with personal strategies to gain actionable insights requires chat boxes, live chats, virtual assistants and personalized emails. These are new tools for marketers to see data accumulated from cookies to identify their target audience.
The Way Forward
Small business needs assistance and service from a leading digital marketing company in Pune to remain competitive in this ever-changing business landscape and customer trends. Find an efficient service provider with experience in your industry. Ensure the agency understands your brand, business objectives and your target audience.
You have landed in the right place.
Our team will take the time to learn about your business and needs. Contact us at https://www.espialsolutions.com/contact-us/ to learn how we can help you take the edge of these forthcoming trends now!