INTRODUCTION

When this U.S.-based healthcare company reached out to us, they had a simple question:
“Why aren’t more people finding us online?”

They offered great healthcare solutions—serving both businesses (like clinics and care providers) and individual patients—but their website just wasn’t showing up where it mattered. They were missing out on leads, and the traffic they did get wasn’t sticking around or turning into customers.

They knew they had value to offer. They just needed help getting in front of the right people.

CHALLENGES

We quickly saw a few things getting in the way:

• Their site wasn’t ranking well on Google, especially in a super competitive industry like healthcare.

• The content was trying to speak to everyone but ended up connecting with no one—it didn’t clearly address either B2B or B2C needs.

• Even when visitors landed on the site, they weren’t staying long or converting into leads.

STRATEGY

We rolled up our sleeves and got to work—not with a one-size-fits-all solution, but a plan built around their unique goals and audience.

Here’s how we helped:

• We got clear on who they were speaking to. We split their audience into two: B2B and B2C. Then we built dedicated content for each group—no more generic messaging.

• We found what their audience was searching for. Deep keyword research helped us tap into the real questions and needs of both businesses and patients.

• We improved the site’s structure and speed. We made sure everything was technically optimized so Google (and users) could navigate the site smoothly.

• We earned trust. We helped build backlinks from respected healthcare websites and crafted content like FAQs and helpful guides to show they knew their stuff.

RESULTS

The impact? It was exactly what they were anticipating—and more.

• Organic traffic shot up by 73% in just six months.

• B2B leads doubled, with more clinics and providers reaching out

• B2C engagement spiked, thanks to pages that spoke to patient concerns

• They broke into the top 5 search results for competitive healthcare keywords.

• People stayed on the site longer and explored more pages—because now, they were finding what they needed.