Advantages of Hiring a Content Writing Company for Your Business
In today’s digital age, the way businesses communicate with their target audience has changed dramatically. The power of words is more important than ever, and the quality of the content you post on your website and social media channels can make or break your online presence. The quality of the content you post on your website and social media channels can significantly impact your online presence and success.
The Content industry is growing, and how! Let’s dive into some statistics.
- Marketers expect the content marketing industry’s revenue to exceed $135 billion by 2026.
- It is estimated that the AI-powered content market will exceed $250 billion by 2022.
What element intrigues audiences to follow and land on company websites? Data-driven articles, blogs and posts in different media drive organic traffic to the business portals. Creating content is thus the prime pillar of digital marketing. Website content, social media posts, technical content, SEO content and so many other domains get covered in this segment.
Hiring a content writing company is a wise investment for businesses looking to improve their online presence and data back the benefits. Here are some worthy-to-know statistics to support the advantages of hiring a content-writing company for your business
- Increased Website Traffic: According to a study by HubSpot, businesses that blog regularly see a 97% increase in inbound links and a 55% increase in website traffic.
- Improved Search Engine Rankings: Quality content optimized for search engines can help improve your website’s rankings. A study by Moz found that the top-ranked pages on Google have an average of 1,890 words of content.
- Increased Social Media Engagement: A study by Sprout Social found that businesses that use visuals in their social media posts see a 650% higher engagement rate than those that don’t. A content writing company can help you create high-quality visuals to accompany your content.
- Improved Lead Generation: According to a study by Content Marketing Institute, businesses that use content marketing see a 6x higher conversion rate than those that don’t.
- Cost-Effective: Hiring a content writing company can save you money in the long run. A study by Demand Metric found that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Hence, intelligent business owners focus on creating a better digital profile by leveraging content creation by hiring a content writing company.
An experienced service provider can cover the following aspects of content writing.
- Search engine optimization (SEO) content – SEO-specific content creation covering blogs, articles, press releases, product descriptions, brand stories, guest posts, etc.
- Technical content – Understanding the niche of products and industry and creating technical content
- Instructional designs – Instruction-based content creation focusing on products and services for information and education purposes
- Ghostwriting – Creating articles, blogs, and posts for management and technical heads to reflect on knowledge and expertise
- Social media content – Social media content such as brand stories, posts, etc., to gain online attention from a target audience
Advantages of content writing services
Hiring a content writing company will add the following advantages to your digital marketing strategy.
Hiring specific expertise
Statistics suggest that 70% of B2B marketers have increased their content requirement for generating better leads. have increased their content requirement to generate better leads. Developing traditional marketing strategies will need specific expertise to generate leads and convert them into clients. Hiring an agency is ideal for allocating skills to produce business-specific content.
- Quick accomplishment of content projects
Due to the expertise hired, an agency delegates a content team to particular tasks and ensures a quicker turnaround time. It enables a company to develop content on time and contribute to digital marketing needs on time.
- Affordability
Hiring an agency is more cost-efficient than building and maintaining an in-house content team. The content writing company is responsible for finding skilled content writers and add them to a project. Hence, the companies hiring an agency will enjoy the flexibility of increasing or reducing the content requirements based on contemporary situations.
- Elimination of errors, novice creations and other content issues
When an agency gets hired, there is no space for errors or novice content creation. The content writing company’s sole responsibility is to focus on quality and quantity. The agency will do its quality control to maintain its image and meet all the deadlines. Content writing agencies hire vetted writers to avoid issues and meet clients’ requirements. These professional writers are handpicked by conducting multiple rounds of selection.
- One-stop solution
All kinds of content requirements can be met with precision by an experienced agency. This one-stop solution saves time and resources spent on content creation.
Verdict
It is ideal to hire a content writing company to create specific content. Choose an industry-experienced agency for results-driven outcomes. The company focuses on delivering high-quality content, embracing new technologies, diversifying its services, personalizing and customizing its offerings, and collaborating with other marketing professionals. Remain competitive and continue to deliver value to their clients in the ever-evolving digital landscape.
Ready to elevate your business’s online presence? Contact us at https://espialsolutions.com/contact-us/ to see how our professional content writing services can bring your brand to life.
Know the Difference between Affordable and Expensive Content Writing Services
Content is and always will be the king, and no company should compromise with its quality. At first, it might sound tempting to hire affordable content writers, but the outcome will not be your expectations. Hence, hiring a content writing company should be a well-researched stint for super-niche & specific content.
Many online businesses think of hiring content writers at an affordable rate, thinking of saving resources in the long run. It may work for a while, but the difference in cost will eventually cripple the SEO and other digital marketing attempts they do. Let us find out how cheap content writers can harm your online presence.
Effects of hiring affordable content writing services
- Not well-researched content
The price you will decide the effort you get. It means that the affordable content writing service will provide content without researching well. It will not be connected with the products and services you offer well enough and will create problems in SEO.
- Bad content features
The content features will be riddled with lousy grammar, typo errors, and jargon. You will find content creation as a liability for the services, not a responsibility. A service provider will take up as much work as possible to compensate for its needs and will surely not give the time required to create commendable content.
- Bad effects on digital marketing
Inappropriate writing services will lead to bad SEO and will harm the organic traffic flow to your website. The website content will look cheap and will not reflect your brand’s image properly. Hence, it will convert into a negative element that deflects leads and reduce your conversion rate.
How professional and expensive content writing works?
Nearly 87% of users research before jumping to make a buying decision online. It is all about the content and your online presentation that determine the outcome. Hence, hiring a content writing company for creating professional content will help your business in the following ways.
- Creation of to-the-point content
There is no jargon or gibberish web page filling content, but content experts will use appropriate words to describe your products and business propositions. It will automatically attract search engines and organic traffic. The conversion rate will also increase considerably.
- New commendable content
Publishing new, regular content will lead to better website ranking and SEO outcomes. This step results in a significant increase in website traffic generation.
- Discover tangible business outcomes
Professional content writers give ample time to create content as they get paid for the same. They don’t waste time writing jargon with fillers. They know how to create relevant content that will provide actual outcomes for your business. An efficient team deployed by a content writing company is what you need to develop business-specific unique content.
- Building and implementing a content marketing strategy
The company you hired will create content and help you design a proper plan for digital marketing.
These are the differences between hiring a professional and expensive content writing service over affordable ones.