SEO

BLOG STEPS TO SUCCESSFUL SEO

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO Work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important sites architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Steps to successful Organic listing on Google:

• Conduct SEO Audit Analysis to understand what needs your immediate attention.
• Fix recommendation as per SEO Audit report
• Keyword Search and Analysis Look for keywords that will bring you paying customers, first focus on keywords that would be easy to rank.
• Create H1, H2, and H3 tags
• Set up Google and Bing webmaster console.
• Create Goals: What do you want your customers to do? Fill up the Form, Buy a product?
• On-Page activities: Include keywords in URL, Use short URL, Front Load Keyword, Use your keyword in the first paragraph, Optimize images, use
• keyword in H1, H2, and H3 tags, Use Internal Links on your pages, use external links in Articles.
• Off-Page activities: Social Bookmarks, Business Profile listing, Blog Promotion, Image, and Video promotion, RSS feeds optimization, Article, and PR promotion.
• Technical SEO: Identify crawl errors, Make sure the site is mobile-friendly, Fix broken links, Check site loading speed, optimize the site for click-thru-rate, and delete unused pages.
• Content: Create content using the Skyscraper technique

1.  Identify a piece of popular content in your industry
2.  Create something even better
3.  Promote that content. Cover topic in-depth, Use multimedia, Write blogs and Articles, Video creation, and Document creation.

Have you used all the techniques above? Which one do you feel is the key to achieving the best results that would convert into Sales?

WHICH IS BETTER FOR YOUR BUSINESS SEO OR PPC ?

A very simple but frequently asked question by most of the companies who are having or are trying to have an online digital platform. But the answer is not that simple. The reason being, the above question asked, cannot have a generalized answer as it entirely depends on factors like the current situation of both the company as well as the market, the objectives you are aiming or planning for, and the marketplace you are targeting.

The roots of all these things go back to the basics i.e. Digital Marketing Strategies. There are a few steps you ought to take before deciding on the latter. The first being to determine your target audience and understand your potential customers and then find out or get information on how they are using the web.

These are keys that will help in determining whether an organic search or paid search, an SEO or PPC, or a combination of them is the best way to approach keeping in account the uniqueness of your brand and your products and the services being offered.

SEO vs PPC

There are differences between SEO and PPC. They are as follows:

SEO(Search Engine Optimization):

1. Website traffic:

SEO helps in increasing the traffic flow in your website and gives you more opportunities to make the viewers or customers aware of your business and promote the reason why they would buy from you.

2. Awareness:

SEO helps in making your brand visible in search engines like Google in respect to the keywords which you have targeted presents your business in front of potential customers in a similar manner to that of advertisement, and it also ensures brand awareness.

3. Cost:

SEO is the most inexpensive way to advertise in the digital marketing platform.

4. Strategy:

SEO is a long term strategy for digital marketing.

5. Sustainability:

SEO gives you a bonus. Suppose because of some reason you can’t pay for the advertisement, you are not to worry, SEO doesn’t leave you high and dry, and helps to sustain your business ads for some time.

PPC(Pay Per Click):

1. Visibility:

PPC ensures that your ad gets a dominant place on the page. Making it visible for everyone. According to statistics 3 out of every 4 people to visit the page take a notice of the ad at the top of the page.

2. Budget:

PPC ensures and helps you to operate under a strict budget making it easier to maintain a fixed limit hence reducing extra expenses.

3. Cost:

PPC is expensive but promises results too. It requires constant investments. And also requires a team of management and optimization.

SEO is an inexpensive process which is of a long term strategy and takes time. On the contrary, the PPC is a bit expensive but is of a short term strategy. They both have their own set of advantages and disadvantages.

The best advice will be …..

• If you can combine and use both of them simultaneously and with each other. Rather than choosing either one of them, it would be better if you use both, together.
• The amount of traffic can be increased by redirecting traffic by targeting clicks in organic as well as in paid for high-performing keywords.
• Keywords used and conversion data from PPC can be fed into organic search, SEO.
• You can test your keywords and also strategize in PPC before posting or committing to long-term strategies of SEO.
• Will increase confidence and awareness by having the best of both worlds i.e. strong organic and paid visibility.

HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR 2022?

1. Set Realistic Targets & Meaningful Goals

You need to set realistic, relevant, and “Specific” social media marketing goals. Social media marketing goals must go hand in hand with your business progress. The social media marketing goals must complement the over-reaching goals. The targets must be focused on a particular plan and strategy to identify tangible outcomes. This will help in achieving your target.

2. Being Measurable

It is very important to measure and keep a track record of all activities and results which will help you evaluate your performance. Measuring performance will help you to predict the future.

3. Attainable

The goals which you set must be challenging for the company but you should make sure they are achievable and attainable. Unrealistic goals will waste not only the company’s economical resources but also the labor of the workers.

Stressing on this point will help in anticipating the potential barriers and work on them and also help in outlining the steps which are to be taken to achieve the goals.

4. Relevance and time-bound

You should always focus on the relevant content or messaging which is in your sync with your product and your service offering.

Time is another very important factor for success. You must set a time schedule with deadlines and target dates. This will not only help in motivating your team to focus but also will help be disciplined.

5. Suitable Social Media Goals

• Increasing Brand Awareness:

More and more people over the online platform must be aware of the Brand name. For that, the company must promote itself properly and through authorized channels to get maximum results.

• Re-direction of traffic:

Activities like SEO and PPC help a lot in driving and redirecting traffic to your page making the viewers see your page 40%-55% of them engage in initiating trade and a particular percentage among them are potential buyers. Re-direction of web traffic be it through URLs, promotional ads (PPC), or organic traffic (SEO) clicks will help in determining the ROI from the social media platform.

6. Research

It is essential to conduct regular research in different areas.

• Competitors-

You must analyze other companies’ social media demographics, keep follow-ups on their social media pages, and follow their posts to determine their strategies. And also keep track on their progress so that you can keep up the pace.

• Market-

You must keep your eyes and ears open to understand the ever-changing needs and requirements of your potential viewers. One must keep the requests and recommendations of the customers for references making it friendlier and more attractive for the viewers.

7. Audience

One of the common mistakes made by many is to consider all the followers and viewers to be good for the company. And not all social media platform audiences are alike, so you must approach them separately and specifically, and have ways to approach them in a relatable manner.

ON PAGE OPTIMIZATION FOR THE BEST SEO RESULTS

Internet exposure in the digital world matters the most when it comes to grabbing a fair share of organic traffic. An online presence needs to be search engine optimized by using different SEO techniques. These techniques are broadly categorized into on-page and off-page optimization.

On-page optimization is the need of the moment. This fundamental SEO tool will deliver the right track where a website can gain maximum exposure on the internet and seek organic traffic. Smart SEO agencies focus on this tool to give the best online marketing outcomes to clients and escalate the rate of lead generation.

Techniques used in on-page SEO

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

As mentioned earlier, on-page SEO comprises the tools and techniques that a service provider utilizes to enhance digital exposure leading to an increase in organic footfall on the website. The search engine result page (SERP) ranking of the website will increase when the following practices are performed.

High-impact keyword research

Comprehensive research will lead to the discovery of the most relevant keywords used for searching products/services offered online. Keywords related to your industry genre or business domain will be enlisted.

High-quality on-page content

A team of expert content writers will start formulating the right content for landing pages utilizing the researched keywords maintaining the appropriate keyword density.

HTML tags

Proper HTML tags such as titles, meta tags, headers, etc will be incorporated in the website content.

Other content marketing aspects

All the other relative content marketing aspects will be covered in this service offering a better website visibility by elevating the page rank for search engines.

Benefits of on-page optimization

The prime aim of on-page optimization is to make your website understandable to search engines. A searcher will put his query on these search engines and these engines will pick the relevant results.

Your website will be introduced as a relevant result for those searches performed. Here is how your online presence can be benefitted from this service.

Escalated crawl rate

Search engines bots will crawl into your website looking for the relevant keywords and content. It increases your website’s visibility.

Local and global approach

You can target any location from anywhere in the world and get the attention of a target audience easily using on-page optimization.

Boost organic traffic

The more your website appears on the top search the higher will be the volume of leads generated in due course of time.

Enhancement of click-through rate

The optimization of meta titles, tags, etc will result in systemic optimization of the landing pages. It will automatically enhance the click-through rate of your website.

Flexibility

On-page optimization services keep themselves in a dynamic state to adapt to the changes in search engine trends to adopt the latest practices for offering the best outcomes.

Conversion rate

The landing page content will be quite engaging and attractive to convert leads into customers. It will thus generate more revenue.

To avail of all these benefits of on-page SEO, hire the most experienced and well-equipped service provider. Explore how we can help your brand and business grow?

Reach out to us for all your digital marketing needs.

B2B SALES LEADS TRENDS – WHICH ONE TO EMBRACE?

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

• Does the channel reach my intended audience?
• Is the channel sustainable and affordable within my company’s marketing budget?
• Will I be able to measure the success of the channel?
• Does the channel allow me to express my brand’s intended message?
• Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

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quo populo forensibus contentiones et, nibh error in per.

Denis Robinson

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!