INTRODUCTION

Axis India is an eminent player in the technology solutions sector, providing innovative products and services to a diverse clientele. Despite having a robust offering, Axis India faced obstacles in achieving visibility in search engine results and driving organic traffic to their website (axis-india.com). Espial Solutions was engaged to devise and implement an effective SEO strategy to enhance Axis India’s online presence.

STRATEGY

To address Axis India’s challenges and achieve its objectives, Espial Solutions employed a comprehensive SEO strategy focused on the following key areas:

1. Keyword Research: 

• Seeking keywords that potential customers might use to find Axis India’s services and products.
• Check for keywords competitors are using to identify gaps and areas where Axis India can improve.

2. On-Page SEO:

• Make sure each page has clear titles and descriptions including the important keywords. This helps in proper understanding of what the page is about.
• Use H1 and H2 tags, write helpful and engaging content, name images descriptively, and add tags so they can be found in search results.

3. Technical SEO: 

• Optimize images and reduce unnecessary code. 
• Ensure smooth working on smartphones and tablets, create a sitemap to help search engines find all pages on the site.
• Implement schema markup to help search engines understand the website’s content better.

4. Content Strategy: 

• Regular posting of relevant articles about industry trends and tips to attract visitors and create backlinks. 
• Developing main topics supported by related articles to improve internal linking.

5. Link Building: 

• Focus on earning backlinks from reputable websites and blogs in the industry. 
• Contribute articles to other websites and include links back to Axis India to boost visibility.

6. Local SEO: 

• Set up and optimize a profile on Google My Business to improve local visibility. 
• Include local keywords to attract nearby customers and ensure that business information is consistent across online directories and listings.

7. Analytics and Monitoring:

• Using tools like Google Analytics to monitor website traffic and user behavior. 
• Utilizing tools to keep track of keyword rankings and overall site performance.

8. Continuous Improvement: 

• Try different strategies, like changing titles or descriptions, to see what works best. 
• Collect feedback from users to understand their needs and improve the website experience.

CHALLENGES

Low Organic Traffic: Axis struggled with minimal organic reach, resulting in a heavy reliance on paid advertising to drive visitors to their website. 

Poor Search Engine Visibility: Their website was not ranking well on search engines resulting in limited exposure to their target audience.

Outdated SEO Strategies: Their  SEO efforts lacked alignment with the latest algorithm updates, including mobile-first indexing and semantic search techniques. 

High Bounce Rates: Visitors left the website  quickly because of non-optimized content, slow loading times, and lack of relevant search intent alignment.

Competitive Market: Axis faced stiff competition from well-optimized websites, making it challenging to maintain a competitive edge in search results.

Limited Keyword Targeting: The previous strategy was focused on a narrow range of keywords, causing missed opportunities to capture high-intent search queries. 

Weak Local SEO Presence: Axis struggled with poor local visibility, missing out on key local traffic that could drive more in-store or regional engagement. 

Underperforming Backlink Profile: Their backlink strategy was not yielding effective results, leading to a lack of domain authority and weaker rankings for critical keywords.

OPTIMIZATION METHODS

SEO Audit and Strategy Development       

On-Page SEO Optimization

Technical SEO

Content Marketing      

Link Building 

RESULTS

The implementation of the SEO strategy led to significant improvements in Axis India’s online presence within a specific time frame.

Increased Organic Traffic: Accomplished a 60% increase in organic traffic to the website.

Improved Keyword Rankings: Secured top positions in SERPs for 40% of keywords, enhancing visibility.

Enhanced Brand Awareness: Increased social media engagement and website referrals due to the high-quality content and effective SEO practices.

Higher Conversion Rates: Recorded an uptick in inquiries and leads from prospective clients as a result of improved online visibility.

Competitors are ranking….Are you? Let’s fix that with Espial Solutions!