1. Set Realistic Targets & Meaningful Goals
You need to set realistic, relevant, and “Specific” social media marketing goals. Social media marketing goals must go hand in hand with your business progress. The social media marketing goals must complement the over-reaching goals. The targets must be focused on a particular plan and strategy to identify tangible outcomes. This will help in achieving your target.
2. Being Measurable
It is very important to measure and keep a track record of all activities and results which will help you evaluate your performance. Measuring performance will help you to predict the future.
3. Attainable
The goals which you set must be challenging for the company but you should make sure they are achievable and attainable. Unrealistic goals will waste not only the company’s economical resources but also the labor of the workers.
Stressing on this point will help in anticipating the potential barriers and work on them and also help in outlining the steps which are to be taken to achieve the goals.
4. Relevance and time-bound
You should always focus on the relevant content or messaging which is in your sync with your product and your service offering.
Time is another very important factor for success. You must set a time schedule with deadlines and target dates. This will not only help in motivating your team to focus but also will help be disciplined.
5. Suitable Social Media Goals
- Increasing Brand Awareness:
More and more people over the online platform must be aware of the Brand name. For that, the company must promote itself properly and through authorized channels to get maximum results.
- Re-direction of traffic:
Activities like SEO and PPC help a lot in driving and redirecting traffic to your page making the viewers see your page 40%-55% of them engage in initiating trade and a particular percentage among them are potential buyers. Re-direction of web traffic be it through URLs, promotional ads (PPC), or organic traffic (SEO) clicks will help in determining the ROI from the social media platform.
6. Research
It is essential to conduct regular research in different areas.
- Competitors-
You must analyze other companies’ social media demographics, keep follow-ups on their social media pages, and follow their posts to determine their strategies. And also keep track on their progress so that you can keep up the pace.
- Market-
You must keep your eyes and ears open to understand the ever-changing needs and requirements of your potential viewers. One must keep the requests and recommendations of the customers for references making it friendlier and more attractive for the viewers.
7. Audience
One of the common mistakes made by many is to consider all the followers and viewers to be good for the company. And not all social media platform audiences are alike, so you must approach them separately and specifically, and have ways to approach them in a relatable manner.