Company: Espial Solutions
Location: Balewadi, Pune (On-site)
Experience: 1-2 Years
Job Type: Full-time
About Espial Solutions
Espial Solutions is an ISO 9001:2015 certified digital marketing agency recognized by the Government of India as a STARTUP under DIPP. We are also a Certified Agency Partner of SEMRUSH and an Accredited Agency by Design rush, specializing in digital marketing, branding, and website development. At Espial, we believe in fostering creativity and providing hands-on experience to professionals passionate about making an impact in the digital space.
Key Responsibilities
•Create and Manage PPC Campaigns – Set up and manage pay-per-click advertising campaigns across platforms such as Google Ads, Meta Ads, and other digital channels.
•Conduct Keyword Research – Identify relevant and high-performing keywords to target in order to maximise ad visibility and ROI.
•Write and Optimise Ad Copy – Develop compelling ad copy and continuously test variations to improve click-through rates and conversions.
•Monitor Campaign Performance – Track the performance of ads in real time, analysing metrics such as CTR, CPC, conversions, and overall ROI.
•Adjust Bids and Budgets – Optimise bids and daily budgets based on campaign performance and business objectives.
•Perform A/B Testing – Conduct tests on different ad creatives, keywords, and landing pages to identify high-performing combinations.
•Collaborate with Design and Content Teams – Work closely with design and content teams to develop visually appealing and effective ad creatives and landing pages.
•Generate Regular Reports – Prepare and present detailed performance reports and insights to the management team.
•Stay Updated with Industry Trends – Keep up with latest PPC and digital advertising trends, platform updates, and best practices to enhance campaign effectiveness.
Required Qualifications
Educational Background- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or any related field
Certification in Google Ads / Meta Ads / Digital Marketing is an added advantage
Professional Experience
1–2 years of experience managing PPC or paid advertising campaigns (internships or full-time roles)
Practical experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
Skills & Competencies
•Strong understanding of PPC advertising models and bidding strategies
•Ability to conduct keyword research and write effective ad copy
•Experience in analysing campaigns using Google Analytics and other reporting tools
•Familiarity with A/B testing and campaign optimisation techniques
•Good analytical and data interpretation skills
•Strong attention to detail and ability to manage multiple campaigns simultaneously
•Excellent communication and collaboration skills to work with design and content teams
•Up-to-date with the latest trends, platform updates, and best practices in paid advertising
Why Join Espial Solutions?
- Career Growth: Opportunity to work on real-time projects and campaigns, with potential for career advancement based on performance.
- Collaborative Environment: Be part of a vibrant and supportive team that values innovation and creativity.
- Competitive Compensation: Attractive salary package with performance-based incentives.
- Skill Development: Access to continuous learning and professional development opportunities.
How to Apply
Interested candidates are invited to send their resume to hr@espialsolutions.com with the subject line “Application for PPC Executive– Espial Solutions.”
