Company: Espial Solutions
Location: Balewadi, Pune (On-site)
Experience: 1-2 Years
Job Type: Full-time
About Espial Solutions
Espial Solutions is an ISO 9001:2015 certified digital marketing agency recognized by the Government of India as a STARTUP under DIPP. We are also a Certified Agency Partner of SEMRUSH and an Accredited Agency by Design rush, specializing in digital marketing, branding, and website development. At Espial, we believe in fostering creativity and providing hands-on experience to professionals passionate about making an impact in the digital space.
Key Responsibilities
- Assist in Developing Social Media Strategies – Support the marketing team in planning and implementing social media strategies aligned with company objectives.
- Manage Daily Social Media Activities – Post and schedule content across platforms such as Instagram, Facebook, LinkedIn, and Twitter.
- Create and Curate Content – Develop engaging captions, posts, and basic visual content to increase audience engagement.
- Monitor and Respond to Audience – Track comments and messages, and respond promptly to maintain positive engagement with followers.
- Track Performance Metrics – Monitor analytics such as reach, impressions, and engagement to evaluate content performance.
- Coordinate with Design and Content Teams – Work closely with designers and writers to ensure content is aligned with campaign goals.
- Stay Updated with Trends and Best Practices – Keep up with current social media trends, hashtags, and platform updates to keep the content relevant.
- Assist in Running Paid Campaigns – Support in setting up and monitoring paid social media advertisements under the guidance of the manager.
- Conduct Basic Competitor Research – Review competitor profiles and campaigns to identify opportunities and areas of improvement.
Required Qualifications
Educational Background- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Advertising, or a related field
Certification or coursework in Social Media / Digital Marketing is an added advantage
Professional Experience
1–2 years of experience in social media marketing or a related field (internship or full-time role)
Hands-on experience managing social media accounts and creating content
Skills & Competencies
•Good understanding of major social media platforms (Instagram, Facebook, LinkedIn, Youtube, etc.)
•Basic knowledge of content creation tools such as Canva or CapCut
•Ability to plan, write and schedule engaging content
•Familiarity with social media analytics and reporting
•Strong communication and copywriting skills
•Ability to keep up with current social media trends and best practices
•Strong attention to detail and ability to work within deadlines
•Good teamwork and coordination skills
Why Join Espial Solutions?
- Career Growth: Opportunity to work on real-time projects and campaigns, with potential for career advancement based on performance.
- Collaborative Environment: Be part of a vibrant and supportive team that values innovation and creativity.
- Competitive Compensation: Attractive salary package with performance-based incentives.
- Skill Development: Access to continuous learning and professional development opportunities.
How to Apply
Interested candidates are invited to send their resume to hr@espialsolutions.com with the subject line “Application for SMM Executive– Espial Solutions.”
