Did you know that moderate internet users are exposed to 4,000-10,000 ads daily?
Ads are part and parcel of our daily browsing, and we get inundated with bespoke content daily.
Some compelling information about Ads:
- Customers are up to 70% more likely to buy your product when you use retargeting. (Source: Web FX)
- Over 50% of ad clicks happen on mobile devices. (Source: Web FX)
- Featuring over 2 million websites, the Google Display Network is the leading PPC player. (Source: Google Ads)
The big and small companies have invested over US$ 104.8 billion in PPC campaigns. You will be surprised to know that 45% of businesses worldwide use PPC campaigns, and 62% are willing to increase their budget because of the promising results.
PPC advertising is an excellent way to penetrate a promising market with high competition. Creating compelling PPC ads and headlines can give your business a head start.
- As of 2021, Google owns 92% of the global search market share.
- Paid advertisements have a 200% ROI.
- PPC generates twice the number of visitors compared to SEO.
- Ads can increase brand awareness by 80%.
- 65% of customers click on PPC ads.
- In 2022, 54% of ad expenditures will be online.
Let us take a quick look at the do’s and don’ts that the best PPC company suggests making it work for you to market your business effectively.
Do’s of PPC campaigns
- Competition research
Research your competition before starting your PPC campaign. Make sure you use the correct elements with thorough research on your market section. Remember to check out competitors’ websites, markets, and keywords’ popularity.
- Budget plan
Make a budget plan based on the PPC campaign strategies you have used. Utilize the results and configure your budget accordingly. Find effective platforms aligned with your target audience and business goals to post your PPC ads.
- Bid adjustments
The best PPC agency will suggest you make certain adjustments in the bids to enjoy the value of your traffic and not concentrate on the volume. Bid adjustments let you focus on the conversion rate changes and the average order value (AOV).
- Bid on high-performance devices
Make sure you consider bidding up on high-performance devices. Smartphone users are more than other device users. Identify the devices and proceed accordingly.
- Using automated rules
Set up automated rules for scheduling ads and control your budget. You can also use computerized regulations for a specific platform to adjust bids and get a better ROI.
- Keyword categorization
After extensive keyword research, categorize them according to the target audience segments. Keywords relevance is the key to PPC campaign success.
Don’ts of PPC campaigns
- No search volume
Stop choosing keywords based on volumes. The exact keywords will be used by competitors too. It will also cost your dearly.
- Avoid generic keywords
Using generic keywords will not only cost you dearly but will also generate much less traffic. Your ROI will reduce significantly.
- Avoid focusing on keyword popularity
Use the popular keywords suggested by the search engines sparingly. Make sure the keywords are relevant to PPC ad campaigns. Use keywords that will deliver higher click-through rates.
- Don’t focus on many websites
Focusing on many platforms will cost a fortune. Identifying your target audience and finding a handful of web portals to post your ads for better results is better.
- Underestimating landing page potential
Lead conversion will occur on the landing pages. Design them accordingly to compel leads to make a buying decision.
- Don’t leave a PPC campaign work on its own
Avoid making a PPC campaign and let it roll on its own. Closely monitor the outcomes and improvise them accordingly.
Implementing the above pointers into your campaign will secure a campaign’s success.
Final words – Are you trying to do it yourself
A PPC campaign done rightly can usher in exceptional conversion rates. Brands usually try to do everything themselves. But do you know it all? Is your landing page effective? Sometimes, the ad needs your attention to fix because of technical mistakes.
So, hire the best PPC company and ensure you follow these dos and don’ts to make a strong PPC campaign for your business. Enjoy a better ROI with a well-defined and monitored PPC marketing strategy to establish your business.
Get actionable PPC direction with us. We will help you create the ideal PPC campaign aligned with your business goals. Contact us here https://www.espialsolutions.com/contact-us/.