INTRODUCTION 

TelerainMD provides on-demand telemedicine services, offering access to board-certified doctors 24/7 for non-emergency medical consultations. Their platform supports video and phone consultations, prescription refills, and primary care services for individual and family plans. Despite their wide service offerings, TelerainMD sought to increase organic traffic and enhance their online presence to reach more users seeking virtual healthcare solutions.

STRATEGY

Espial Solutions crafted a tailored SEO strategy focusing on improving TelerainMD’s visibility in search engines, driving organic leads, and positioning the platform as a leader in virtual healthcare. 

1. Keyword Research & Targeting:  Identified relevant keywords such as “online doctor consultation,” “UTI treatment online,” and “virtual pediatrician.”  Focused on long-tail keywords like “24/7 doctor access USA” to capture specific user searches and intent-based traffic.

2. On-Page SEO Optimization: Enhanced meta descriptions, headers, and alt texts across service pages to align with the keywords.  Added FAQ sections to pages and pediatric services, improving content relevance and engagement.

3. Technical SEO Improvements: Optimized page load times and ensured mobile-friendly interfaces to boost user experience and rank higher in search results. 

4. Local SEO Focus: Managed and optimized Google My Business listings, and enhanced local citations for major areas in the U.S. to target relevant healthcare searches.

5. Content Marketing & Link Building:  Developed blogs and resource articles addressing common health concerns (e.g., UTI treatments) and the benefits of telemedicine.  Built backlinks from health blogs, medical platforms, and regional directories to strengthen domain authority. 

OPTIMIZATION METHODS

On-Page SEO

Technical SEO

Content Marketing

Local SEO

Backlink Strategy

CHALLENGES 

• Limited Online Visibility: TelerainMD struggled to rank on search engines for relevant healthcare-related keywords resulting in reduced organic traffic and patients.
• High Competition in the Telemedicine Sector: TelerainMD found it challenging to differentiate and rank for highly competitive search terms.
• Unoptimized Website Content: The website lacked SEO-optimized content tailored to user intent, resulting in low engagement and minimal traffic from search engines. 
• Technical SEO Issues: The site faced several technical SEO issues, such as slow page loading speeds, broken links, and missing meta tags.  
• Low Local SEO Presence: TelerainMD did not rank well for location-specific searches, missing out on potential patients looking for local telehealth providers.
• Poor Backlink Profile: Their website had few quality backlinks, limiting the domain authority, and preventing the site from competing effectively for top search positions.
• Inconsistent Organic Traffic: TelerainMD experienced fluctuations in organic traffic, with seasonal spikes but no sustained growth in visits.
• High Bounce Rates and Low Lead Conversion: Visitors landed on the site but left quickly without taking meaningful actions, indicating a misalignment between content and search intent.
• Lack of Data-Driven SEO Strategy: The absence of analytics-driven insights made it difficult to track performance and optimize the site based on SEO metrics, hindering sustained improvements.

RESULTS

• Increase in Organic Traffic: TelerainMD experienced a 40% growth in organic traffic within the first six months. 
• Improved Keyword Rankings: The platform ranked in the top 10 results for critical keywords like “online doctor consultation” and “UTI treatment online.”  
• Higher Engagement Rates: A 15% reduction in bounce rate was achieved, indicating better user engagement with optimized content. 
• Lead Generation Growth: Lead conversions through organic channels rose by 30%, driven by informative blogs and optimized service pages.  
• Enhanced Regional Presence: Local SEO efforts resulted in 20% more visits from targeted U.S. regions.
  
  

Why choose Espial Solutions for your SEO growth?

• 10+ years of proven experience: A decade of hands-on SEO services helping businesses outshine across diverse online platforms.
• 95% client retention rate: Our clients trust us because we consistently deliver measurable results and great service.
• Certified SEO and digital marketing experts: A skilled, ISO-certified team that works on SEO, PPC, and performance marketing.
• Proudly featured on the Clutch with verified reviews: Recognized for expertise and client satisfaction by one of the most trusted B2B platforms.
• Data-driven strategies with advanced tools: Google Analytics, SEMrush, and Ahrefs to build smart, ROI-focused campaigns.
• Customized strategy building: uniquely crafted SEO plans to align with your goals.