The Most Important Factors for Successful eCommerce SEO

If yes, consider the latest statistics before taking the plunge into the following stride in your business plan. Considering statistics will allow you to make a data-backed decision that will be advantageous for growing your eCommerce business.

Source: nethority

• “At least 43.0% of all the e-commerce traffic comes from Google’s organic traffic (Wolfgang Digital)
• Most search engines use location in feeding results to their users. At least 30.0 percent of all results you get on a search engine depend directly on your location (Think With Google).
• Think With Google reports that keywords with ‘near me’ phrases are likely to increase conversions. At least 28.0% of all searches for a product or service nearby will result in a purchase (Think With Google).
• Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic (Sparktoro).
• Search engines play a crucial role in any e-commerce platform growth. At least 68.0% of all online searches begin on a search engine (BrightEdge).
• Only 0.78% of Google users will click search results on a second page. That means every company should strive to optimize their landing pages and appear on the top of every search page (Backlinko).
• Only 25.02% of the best-ranking pages do not have a meta description on them (Ahrefs).
• Most people use their mobile phones to browse the internet. According to Statista, nearly 52.2 percent of global website traffic comes from mobile devices (Statista).
• Only 48.0% of people use voice search when finding general information on the internet (Search Engine Land).
• Position #1 in Google enjoys a 34.36% CTR (Safari Digital)
• 44% of people start their online shopping with a search engine. (nChannel)
• 6% of e-commerce orders are directly linked to organic traffic. (Business Insider)
• Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility. (Searchmetrics)
• 56% of consumers visit Amazon first if they have shopping in mind. (Kenshoo)
• Of the billions of searches that happen on a given day, 15% of daily searches are new to Google. (Search Engine Land).”

Hence, in order to make the most out of eCommerce SEO services, there are some important factors to keep in mind. Businesses must understand where to find potential clients and change their online strategy to influence and draw them. eCommerce has become a standard with changing user trends and evolving business landscape, with every company looking for a more suitable way to enhance its online presence.

In this blog, we are going to talk about the important factors that can lead to successful eCommerce growth and SEO success.

• Optimized Website Design

When creating your website and trying to give it a professional feel, prioritize the web design first. If the website looks good, you will likely experience more sales. Using cleaner fonts, simple layouts, attractive colours and easy-to-use navigation can help you achieve that goal.

• Focus on relevant SEO

When it comes to eCommerce SEO services, there is no doubt that you need to give particular importance to that for sure. One of the most critical factors for a business is SEO; hence, you need to pay special attention. Generating more traffic for the eCommerce website via SEO will help you drive customers and online sales.

• Great Content Strategy

Make sure you use compelling and personalized content for the website per the business, services, and products. You can quickly increase brand value by optimizing the content on your web pages. Provide some additional details, and you will ensure that your viewers get all the essential information regarding their requirements.

• Ease of Navigation

One of the first things a person notices about a website is whether it is easy to use. If you have a poorly designed website that is difficult to navigate, most people will not be interested in your brand. Well-designed navigation with an easy-to-use interface will increase the traffic flow helping your business to go forward more quickly. 

• Responsiveness

Another essential factor you need to pay attention to is the responsiveness of the website design in the first place. Make sure that the layout and the content on the website are adaptable depending on the type and the size of the device for sure. Keep the visitors interested and engaged.

• User-friendly Interface

To ensure the visitor can enjoy the website’s browsing experience, you must create a compelling and clean interface for the user with easy, relevant buttons and browsing. Ensure the page is logically organized and the user has the best experience with excellent visitor conversion rates.

• Easy Accessibility

The last but not the least important thing you need to focus on for proper SEO of your eCommerce website is that it is entirely accessible by the people. Make sure to include alternative text descriptions, captions, images, and more to help your users.

Power of SEO in eCommerce – Conclusion

In today’s dynamically changing surroundings targeting the potential audience and executing futuristic marketing objectives is the key to business success.

Customers search on Google whenever they need a product or service. Making the right decision becomes easy with loads of options, comparisons etc. So, it becomes vital for eCommerce owners to appear in users’ search results for access to potential and interested customers.

• But is your product/service visible?
• Are you implementing a robust eCommerce SEO strategy?

If you ignore SEO, you are losing the sheen as your competitors are not missing this powerful eCommerce marketing tactic offering phenomenal conversion rates and always helping a product or service to appear in organic search results.

If you’re starting or want to invest more in SEO, get in touch with us to create a robust SEO strategy for your e-Commerce store to help you rank at the top of search engines. Contact us at https://espialsolutions.com/contact-us/.