INTRODUCTION 

SalesRain is a leading provider of flexible office spaces, including coworking spaces, private offices, and call center seats in Metro Manila, Philippines. With a rising demand for adaptable workspaces, SalesRain planned to enhance its digital visibility to attract more businesses, remote teams, and startups. Despite having a quality offering and strong presence in physical spaces, the company struggled to rank high on search engines, resulting in lost opportunities

Espial Solutions partnered with SalesRain to propel their digital presence and rank higher on Google, generating a steady stream of inquiries through organic traffic.

CHALLENGES

Low Online Visibility: The website lacked effective optimization and was buried in search results for vital keywords related to coworking and serviced offices.  

Inconsistent Organic Traffic: Organic visitors were not driving enough inquiries or conversions due to low keyword rankings. 

High Competition: The coworking industry is saturated, and SalesRain had to compete with many established local and global players.  

Keyword Targeting Issues: Previous SEO strategies failed to target the right keywords to attract the ideal audience. 

Technical SEO Gaps: The website suffered from broken links, slow loading times, and insufficient on-page optimization.

SEO STRATEGY

Espial Solutions crafted a customized SEO strategy for SalesRain, focusing on the following core pillars: 

1. Comprehensive Keyword Research & Optimization: Identified high-intent keywords related to ‘coworking spaces in Manila,’ ‘serviced offices Philippines,’ and ‘call center seats rental.’  Focused on local SEO keywords to capture location-based traffic.
2. On-Page SEO Optimization: Optimized meta titles, descriptions, and header tags to align with targeted keywords.  Enhanced internal linking to improve site structure and user flow.  Updated blog content to align with SEO best practices, adding keywords and relevant CTAs. 3. Technical SEO Overhaul: Improved website speed and mobile responsiveness to meet Google’s Core Web Vitals standards.  Fixed broken links and cleaned up duplicate content issues.  Integrated structured data to boost visibility on SERPs (Search Engine Results Pages).
3. Local SEO Strategy: Updated SalesRain’s Google Business Profile with relevant business information.  Created location-based pages to target specific areas within Metro Manila.  Built local citations and backlinks to improve the domain’s authority. 
4. Content Marketing for Authority Building: Developed SEO-focused blogs on industry trends like remote work, coworking benefits, and business growth.  Published guest posts and acquired high-quality backlinks from relevant sources.

OPTIMIZATION METHODS

Keyword Research and Optimization 

On-Page SEO (Improving web pages with keywords) 

Technical SEO Fixes (Website speed and performance improvements) 

Local SEO (Enhancing visibility for local searches) 

Content Writing and Optimization 

Link Building (Getting quality backlinks)

RESULTS 

Our efforts resulted in a significant boost to SalesRain’s online visibility:  

More Visitors: Organic traffic increased by 78% within six months, meaning more people found them through Google searches.  

Higher Rankings: SalesRain started appearing on the first page of Google for key terms like “coworking spaces Manila.”

More Inquiries: They saw a 65% increase in website inquiries, with more businesses reaching out for their services.

Better Local Visibility: Their Google Business Profile received 85% more views, leading to more bookings and foot traffic.

Faster Website: Page load times improved by 40%, keeping visitors engaged and reducing the chances of them leaving the site early.