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Video SEO

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Video Search Engine Optimization (vSEO) Strategy

With search engines inserting video content in blended search results, Video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visits. A recent study by Forrester Research found that videos, properly submitted, were 53 times more likely to generate a first page Google ranking than traditional SEO techniques.

Espial offers proven video search engine optimization services to help improve visibility of videos in not only organic search results but also on popular video channels, such as YouTube & DailyMotion. Specialized in video marketing, our SEO experts have extensive knowledge and experience in on-site video optimization, off-site video promotion and YouTube video marketing.

Espial is Partner of Vudini which helps you to Get discovered and monetize your Videos across YouTube, Google and Social with smarter, AI driven video targeting, publishing and interactivity.

Espial offers you a managed Video SEO Service or You can manage it on your own through Vudini Platform, Signup for the platform NOW!

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On-Site Video Optimization

The first step towards ranking an on-site video is including the video on the site. While each video hosting platform (Self hosted vs third party hosting providers such as YouTube &Wistia) has its own benefits, our below mentioned optimization strategies help in maximizing the video landing pages’ search visibility.

  • On-site Video Integration on Landing Page(s)
  • Video Keywords Research & Analysis
  • Competition Videos’ Review & Analysis
  • Video Landing Page(s) META Tags Optimization
  • Video Content Description Creation/Optimization
  • HTML Optimization of Video, Video Name, Titles, Meta Tags and Description to make the Video SEO Friendly Internal Linking of Video Landing Page(s)
  • Video XML Sitemap Creation/Optimization
  • Video Rich Snippet/Schema.org Microformat Integration
  • Video Pages’ URL Structure Optimization
  • Transcript Inclusion on Video Landing Page
  • Social Sharing Buttons Integration
  • Video Call to Action Integration (if applicable)

YouTube Video Promotion

Did you know YouTube is the world’s second-largest search engine? For your videos to be well indexed and easily discoverable throughout the platform and in Google’s organic search results, we deploy a well-structured YouTube video optimization strategy which includes:
 
  • YouTube Keywords Research & Analysis
  • YouTube Video Title & Description Creation/Optimization
  • YouTube Metadata Integration
  • YouTube Video Tags Creation/Optimization
  • Video Thumbnail Optimization
  • Video Annotations Creation
  • YouTube Channel Creation & Optimization
  • Playlists Creation (If applicable)
  • Video Pages’ URL Structure Optimization
  • Call to Action (If applicable)

Off-Site Video Promotion

After publishing video on YouTube/Wistia or on a self-hosted platform, the job of video SEO is only half done. Each video (both on-site & YouTube) should be promoted to gain attention and to help in increasing SEO value for ranking better in search results. Our video promotion activities include:
 
  • Video Ratings on YouTube & Dailymotion
  • Video Favorites on YouTube & Dailymotion
  • Video Comments on YouTube & Dailymotion
  • Social Bookmarking Listings
  • Video Turned into a Podcast
  • Video Search Engine Submissions
  • Business Profile Creation w/ Video Embed
  • Images/Video Screenshots Promotion
  • Off-Site Blog Publishing