December 2021

Know the Difference between Affordable and Expensive Content Writing Services

Content is and always will be the king, and no company should compromise with its quality. At first, it might sound tempting to hire affordable content writers, but the outcome will not be your expectations. Hence, hiring a content writing company should be a well-researched stint for super-niche & specific content.

Many online businesses think of hiring content writers at an affordable rate, thinking of saving resources in the long run. It may work for a while, but the difference in cost will eventually cripple the SEO and other digital marketing attempts they do. Let us find out how cheap content writers can harm your online presence.

Effects of hiring affordable content writing services

• Not well-researched content

The price you will decide the effort you get. It means that the affordable content writing service will provide content without researching well. It will not be connected with the products and services you offer well enough and will create problems in SEO.

• Bad content features

The content features will be riddled with lousy grammar, typo errors, and jargon. You will find content creation as a liability for the services, not a responsibility. A service provider will take up as much work as possible to compensate for its needs and will surely not give the time required to create commendable content.

• Bad effects on digital marketing

Inappropriate writing services will lead to bad SEO and will harm the organic traffic flow to your website. The website content will look cheap and will not reflect your brand’s image properly. Hence, it will convert into a negative element that deflects leads and reduce your conversion rate.

How professional and expensive content writing works?

Nearly 87% of users research before jumping to make a buying decision online. It is all about the content and your online presentation that determine the outcome. Hence, hiring a content writing company for creating professional content will help your business in the following ways.

• Creation of to-the-point content

There is no jargon or gibberish web page filling content, but content experts will use appropriate words to describe your products and business propositions. It will automatically attract search engines and organic traffic. The conversion rate will also increase considerably.

• New commendable content

Publishing new, regular content will lead to better website ranking and SEO outcomes. This step results in a significant increase in website traffic generation.

• Discover tangible business outcomes

Professional content writers give ample time to create content as they get paid for the same. They don’t waste time writing jargon with fillers. They know how to create relevant content that will provide actual outcomes for your business. An efficient team deployed by a content writing company is what you need to develop business-specific unique content.

• Building and implementing a content marketing strategy

The company you hired will create content and help you design a proper plan for digital marketing.

These are the differences between hiring a professional and expensive content writing service over affordable ones.

Tips to Increase Business with Email Marketing Campaigns

Yes! Emails are still effective methods to let the receivers know about your services, products, and business propositions. When appropriately framed, a relevant email can be a brilliant medium for promotion and communication. Sending news, press releases, offers, discounts, sales, and other information through email can benefit.

A business can even make customers feel special by wishing them on their birthdays, anniversaries, etc. These are excellent techniques and approaches to utilize when you hire one of the best email marketing companies for the purpose.

Tips for email marketing campaigns

1.      Analyze and understand your audience

The first thing a hired email marketing company does is to understand the audience of its clients. It is then it gets a starting point to frame email content according to the business needs. Knowing your audience will be of prime importance.

Only the subscribers will receive the emails you want to send during an occasion or to announce anything. Not all mails are sent to all the users or subscribers. A list is segregated into different categories according to the users’ demographics, buying behavior, age, gender, etc. Relevant emails have content that the target audience can connect with the specific services and products they are searching for. It makes these mails at least 18 times more effective to generate revenue.

2.      Regularity and consistency of emails

Emails sent to users should have a proper cycle and consistency. Sending three or four emails every day will make the user tag your email ID as junk or spam. There is a balance, in this aspect, to maintain. During festivals, birthdays, anniversaries, or any good reason, you can send emails to the users to become a part of their happiness and make them feel more content.

In fact, email marketing companies often segregate receivers who have subscribed from the rest. This step helps to segregate the ones who want to receive such emails. You can also use automated email sending platforms for convenience and promotion.

3.      Short and crisp

A refined email that is short and crisp on the content is effective.

Remember that everyone is busy these days. Hence, the content should be short and precise, delivering the specific message you want to send to your target audience. The receiver will understand the reason and will make a decision accordingly.

4.      Personalization of email content

How can you make a user feel a part of your brand’s family? Everyone loves a personal touch.

If you start sending personalized emails to everyone, you will impact your brand and create a better impression. Influential email marketing companies study the online behavior and demography of the target audience and frame personalized content. It gives your email marketing ventures a 26% boost of their impact.

In a nutshell, hire the most efficient email marketing company with experience of immense open rates and higher conversions for your emails.

Learn how to improve your advertising’s results with our service

Pay Per Click or PPC is an excellent tactic to enter established competitive marketing aggressively. You will pay for what you have gained, and this is not only the best part. Hiring the best PPC company can deliver the apparent benefits that you can add to your online business.

Ways to improve PPC advertisement campaigns

1. Specialization

A PPC company will be specialized in understanding and providing PPC services. Its specialization in this domain will be very beneficial in terms of online marketing requirements for your online business. Things change in this digital world every day, and you need to keep a tab on these latest developments. Apart from conversion rate optimization, you will be able to focus on new techniques and strategies with the specialized skills of this company.

2. Keep up with the evolving market

Learn more about the best practices and strategies of PPC marketing with the best PPC company. In fact, a reputed service provider will explain how it works and how these digital marketing techniques can be utilized for the specific genre of your business you are doing.

A team of PPC marketing experts will be deployed to research and find the ideal elements that fit your online business needs. In fact, there are many schemes and packages you need to follow and understand with the assistance of this company. Rest assured that you will be ready to evolve with a dynamic market.

3. Return on investment

There is no need to hire in-house employees regarding creating a PPC marketing team when you can easily hire the best service provider and save on resources. There is no need to spend on other infrastructure or for training new employees. All you need is to outsource your requirement and let the service provider handle it, keeping you on the same page.

In other words, return on investment also means the service charges you will pay to the best PPC company. Remember, you will have to pay for the advertisements clicked on the target websites or online portals by leads. Moreover, the affordable cost-per-click rates will also give you better investment returns.

4. Proper keyword selection

A PPC campaign should be designed well with formal elements. One such element is keyword selection for bidding. If you are new to this, you will bid on the wrong ones probably. Hiring the best PPC company will be ideal for expert views and excellent keyword selection.

5. Copywriting of ads

PPC agencies format your company’s ads correctly as they should look genuine, engaging, and provocative. The ad space offered on popular websites is very limited and small in size. Hence, proper utilization of words and unique graphical content is mandatory. It will also create a brand image for the users to see similar ads in different online portals.

Wrapping up

These are the best ways to improve your advertisement results. Hire the best PPC company to manage your account and achieve your PPC goals, building brand awareness and increasing revenue with marginal costs.

Learn how to Boost Your Rankings with Link Building Off-Page SEO

Search engine optimization (SEO) is the answer to your online presence’s visibility and branding. When you concentrate on enhancing the features of your website, you are doing on-page SEO. You are doing off-page SEO when you think out of the box and link your website with other websites, social media platforms, and online public forums.

Let us find out how you can boost your website’s rank by off page SEO link building techniques.

List of tips to boost link building off-page SEO

1. Backlink profile evaluation

There are tools you can use to find out the backlink profile of your website. Assess the current scenario first and then proceed with proper techniques and strategies. Find out the following things you need to assess this profile.

• Number of official links connected to your website
• Domains linking with your website
• Pages with number of links
• Anchor texts

The service you hired for off-page SEO link building will also check and deliver the right report for progressing further.

2. Competitor’s backlinks

Research and check what the competitors are doing in this aspect, and understand how they proceed with their off-page SEO requirements. You, as researchers, can also do it with the same tools you used for the first step.

3. Internal linking improvement

Internal linking is a must for off-page SEO, and make sure that all your website pages have at least three links with properly-optimized anchor texts. You can also use excellent tools to check which web pages on your website need internal linking for better SEO performance.

Make sure the anchor texts you are using are well-optimized with potential keywords. Another brilliant technique is to add a footer containing the apt links for service categories and product pages.

4. Avoid 404 at any cost

Broken links can bring down your website’s performance exceptionally. You will need to reach that ranking again. Hence, work on the 404 errors when you are proceeding with off page SEO link building strategies.

As these broken links hinder the search engines from crawling any further, your website will become less valued and will not be picked as the top results by the search engines. Hence, it will affect the rating and ranking of your website. Work on it and improve link building simultaneously.

5. On-page optimization

Apart from off-page SEO, on-page optimization is also mandatory as both work simultaneously and in a coordinated way. You will have to target and build long-tail keywords for on-page optimization, prepare and optimize meta descriptions, title tags, and focus on achieving a suitable keyword density for your website content. Go for SEO content publishing and replace duplicate content.

6. Link building option assessment

It would be best to properly assess the link-building options to manage the resources and build strategies accordingly. Focus on guest blogging and paid to advertise whenever possible. Increase the level of social media sharing, local citations, and outreach online programs to increase the level of link building.

Follow these tips mentioned above and look for new ways of off-page SEO link building for enhancing your online presence.

Are you ignoring your SEO for your business? Your competitors are not!

SEO is one of the cornerstone of a Social Media Marketing strategy.  Whether you own a business or work in a start-up, you need to have a proper marketing strategy for managing sales activities effectively.

Understanding the path customers take on their online shopping journey is essential to help them find their way through your service/product. And it’s crucial to enhance organic traffic conversions.

As per Webfx –

Is your brand visibility enough for your target audience to spot you and your services/products?

Brands are driving the flow of social media marketing. That means your SEO campaigns directly influences your transactions, productivity and revenue.

The average order value made by a customer originating from a social media source is $74.47 (Statista). 

For you ‘As a Business’ to achieve successful conversions, it is essential to understand the customer at each funnel stage. As customers get nearer to the conversion stage, the funnel becomes narrower.

Here is our take on getting a more optimized SEO marketing/sales funnel.

SEO is not about driving organic traffic and getting SERP rankings. It’s much more than that; it is about mapping customers’ needs to the relevant pages on your website. With SEO, there’s one thing that should always come first: target audience requirements.

Are you mapping your customer journeys?

Organizations can achieve successful customer journeys through empathy and understanding of customers’ specific requirements.

The journey from the moment a customer becomes aware of your product to the point where they become a repeat buyer can be long and convoluted.

Customer journey mapping is a powerful way to strategize this process and helps organizations understand each touchpoint’s customer experience.

Measuring and monitoring your customer data on the following aspects can help brands improve their profitability & visibility –

✅ What do your customers want?
✅ Where are they consuming content?
✅ Where are they searching for products or services?
✅ Which channels are they using to interact?

Customer feedback is core to improving your SEO ranking.  According to a survey report, 97.7 per cent of consumers refer to relevant reviews before online purchase.

It would be best to place a robust SEO approach to build a more reliable brand reputation, boost click-through rates, conversions and increase sales and revenues.

Are you turning customer feedback into action?

Customer-generated content is the ruler, no doubt about it. Get customer feedback regularly, increase your SEO. Search engines also like consistent, informed user-generated content!

Customer Satisfaction is the core of Business Success in this dynamic, ever-changing business landscape.

“As per Deloitte, Customer-centric companies are 60% more profitable compared to companies not focused on the customers.”

Businesses that revolve around customers and their context excel at customer service. It is all about customers, understanding their needs, and placing them at the centre of your business landscape.

How to achieve customer satisfaction?

👉 Understanding customer’s pulse, their buying behaviour and their requirements
👉 Delivering what they want
👉 Delivering targeted communication on their preferred channels
👉 Quick response to their specific queries or needs.
👉 Lastly, keep evolving every day for building meaningful journeys and positive experiences for the customers

 The Takeaways:

SEO helps marketers to increase brand recognition, sales, and customer loyalty. Marketing strategy in line with SEO yields desired business results.

Empower your customers, overpower your competitors! Want to know how?

We can help you better understand your customer journey from a specific persona’s perspective to design better experiences on the web with increased conversions.

Reach out to us to learn how SEO services from Espial Solutions can grow your organic traffic! Request a no-obligation proposal today!

How LinkedIn can be used to generate leads

Increasing the number of clients and strengthening the base is of the highest priority for all businesses. Year after year, marketers point to generating leads as their top priority. The Marketing landscape is dynamic and evolving – technology, trends, and processes are never static. With this ever-changing marketing dynamics, every business owner aims to generate B2B leads and convert them into customers with relevant business propositions. In this aspect, one of the best professional social media platforms is LinkedIn for organic and paid B2B marketing activities.

Being the world’s dominant social networking platform for professionals, it helps to scout leads escalating the volume of the customer base. The business networking platform is also an employing website, with organizations able to build profiles and list current job opportunities.

Tips to use LinkedIn for lead generation

As per the surveys done by the top research firms, 65% of the participants consider LinkedIn an effective medium for generating leads. Competition for responsiveness and mindshare can be stern, so finding an edge can offer a strategic gain. Scout for profiles to find relevant business leads to convert those leads into customers with strategic online marketing strategies as following:

• Reach Relevant Customers – Target relevant prospects and Re-target for customer acquisition
• Marketing Campaign Optimization for turning leads into Sales Qualified Leads (SQL).
• Measure and Evolve – Measuring key post-campaign differentiators’ sales conversions number accomplished and the business value of each sale. In short, measure business success value your campaign is driving.

Is it this simple? Let us find out.

Here is how LinkedIn helps to generate leads.

       1. Sending Valuable Content while connecting

LinkedIn allows you to connect with your target audience, so leverage it, connect, collaborate and optimize your reach.

Tap into the personas, preferences, penchants, and likings of your target audience, what users prefer looking at before deciding to connect. Send a request with valuable content to the relevant B2B leads.

Build Profile that Sells

One of the prime ways to generate leads is to make your profile more interesting and engaging. How to do it?

• Consumer Profiling
• Competitor Research
• Engaging and relevant posts revolving around the pain points of your target audience for giving value to your target audience.

Connect with everyone who likes and comments on your posts.

When your target audience would approach you instead of you having to look out for them saying –

Ah, this is what I was searching for and is written precisely for me.
Be Casual! Everyone loves a PERSONAL touch!

      2. Build Trust and Relevant Connections

Think like a consumer, not like a Marketer for adding relevant connections.

• Customers are changing
• Customers are demanding new and more
• Customers are evolving
• Customers shape the future of businesses

It is all about putting your customers first and understanding them and their needs.

Customer Management is the key to winning their hearts and improving customer satisfaction, and building trust.

Start Now

Shaping the profile and performing relevant marketing actions on LinkedIn will surely assist in generating a higher volume of relevant B2B leads. Ponder on the pointers stated above to polish and improve your lead generation campaigns to drive convincing and desired business results.

So, what are you waiting! Start generating leads to gain relevant customers.

Best approaches for your Social Media Marketing Campaigns

Whether there is a holiday that you wish to take advantage of, or if you are releasing a new service or product or an emerging new feature, there is always a reason to start a social campaign. However, to ensure that your SMM [social media marketing] campaign is a grand success, you must plan the campaign.

For all these reasons, you need the help of a Digital Marketing results-driven strategy to help mold your social media campaign direction and enhance your odds of accomplishing your goals.

Set your SMM goals

You need to ask yourself why you wish to run this SEO campaign. The answer to this question will help decide other steps that you should take during the campaign. In general, typical goals for administering a social media campaign includes;

• Acquiring leads
• Increasing awareness about your band
• Acquiring new clients
• Increasing sales
• Increasing engagement

But, after you set the goals, you must be specific. What degree of brand awareness do you wish to achieve with the campaign? Do you want to get more traffic to your website? Do you want more followers? Once you set the goals, it is essential to declare the metrics to calculate the goal achievement. All your goals need to be measurable, specific, relevant, and attainable. A recent survey shows that companies that set goals are 300 percent more likely to register success. Moreover, it will affect every single aspect of the SMM and help determine whether it’s a failure or a success.

Create buyer personality

It is equally important to target your audience with the right content, without which your Digital Marketing campaign will fail. Comprehending your ideal target audience before starting a campaign is suggested to drive success. And, this will enable you to create messages in the SMM that can resonate with the target audience. Buyer personas describe extensive details of your target audience with the following parameters:

• Name
• Age
• Gender
• Location
• Income
• Hobbies
• Interest
• Favourite social media outlets

Identifying these details can help you craft messages to develop trust and persuade your prospective client to initiate a sale. With the help of social media sites like Facebook, you can get your target audience insights, their likings, channel, and product buying preferences.

Select your social media sites

When you run a social media promotion campaign, you will get improved results when you focus on relevant social media sites. Buyer Persona creation will give you an idea about the preferred social media sites of your target audience. It also relies on the service or product type you intend to offer. For example, LinkedIn is popular amongst B2B firms since several decision-makers are readily available on this platform. One more way to choose social media sites for the campaign is to research past results on the website SEO analytics. You can see which social media channels have brought more visitors to the site, communication channels, their buying intent in the recent past, and which ones have brought in leads.

Conclusion

Use a social media calendar to outline the content from the start of the campaign to its end. The team can concentrate on other core activities for that time.

BLOG STEPS TO SUCCESSFUL SEO

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO Work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important sites architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Steps to successful Organic listing on Google:

• Conduct SEO Audit Analysis to understand what needs your immediate attention.
• Fix recommendation as per SEO Audit report
• Keyword Search and Analysis Look for keywords that will bring you paying customers, first focus on keywords that would be easy to rank.
• Create H1, H2, and H3 tags
• Set up Google and Bing webmaster console.
• Create Goals: What do you want your customers to do? Fill up the Form, Buy a product?
• On-Page activities: Include keywords in URL, Use short URL, Front Load Keyword, Use your keyword in the first paragraph, Optimize images, use
• keyword in H1, H2, and H3 tags, Use Internal Links on your pages, use external links in Articles.
• Off-Page activities: Social Bookmarks, Business Profile listing, Blog Promotion, Image, and Video promotion, RSS feeds optimization, Article, and PR promotion.
• Technical SEO: Identify crawl errors, Make sure the site is mobile-friendly, Fix broken links, Check site loading speed, optimize the site for click-thru-rate, and delete unused pages.
• Content: Create content using the Skyscraper technique

1.  Identify a piece of popular content in your industry
2.  Create something even better
3.  Promote that content. Cover topic in-depth, Use multimedia, Write blogs and Articles, Video creation, and Document creation.

Have you used all the techniques above? Which one do you feel is the key to achieving the best results that would convert into Sales?

WHICH IS BETTER FOR YOUR BUSINESS SEO OR PPC ?

A very simple but frequently asked question by most of the companies who are having or are trying to have an online digital platform. But the answer is not that simple. The reason being, the above question asked, cannot have a generalized answer as it entirely depends on factors like the current situation of both the company as well as the market, the objectives you are aiming or planning for, and the marketplace you are targeting.

The roots of all these things go back to the basics i.e. Digital Marketing Strategies. There are a few steps you ought to take before deciding on the latter. The first being to determine your target audience and understand your potential customers and then find out or get information on how they are using the web.

These are keys that will help in determining whether an organic search or paid search, an SEO or PPC, or a combination of them is the best way to approach keeping in account the uniqueness of your brand and your products and the services being offered.

SEO vs PPC

There are differences between SEO and PPC. They are as follows:

SEO(Search Engine Optimization):

1. Website traffic:

SEO helps in increasing the traffic flow in your website and gives you more opportunities to make the viewers or customers aware of your business and promote the reason why they would buy from you.

2. Awareness:

SEO helps in making your brand visible in search engines like Google in respect to the keywords which you have targeted presents your business in front of potential customers in a similar manner to that of advertisement, and it also ensures brand awareness.

3. Cost:

SEO is the most inexpensive way to advertise in the digital marketing platform.

4. Strategy:

SEO is a long term strategy for digital marketing.

5. Sustainability:

SEO gives you a bonus. Suppose because of some reason you can’t pay for the advertisement, you are not to worry, SEO doesn’t leave you high and dry, and helps to sustain your business ads for some time.

PPC(Pay Per Click):

1. Visibility:

PPC ensures that your ad gets a dominant place on the page. Making it visible for everyone. According to statistics 3 out of every 4 people to visit the page take a notice of the ad at the top of the page.

2. Budget:

PPC ensures and helps you to operate under a strict budget making it easier to maintain a fixed limit hence reducing extra expenses.

3. Cost:

PPC is expensive but promises results too. It requires constant investments. And also requires a team of management and optimization.

SEO is an inexpensive process which is of a long term strategy and takes time. On the contrary, the PPC is a bit expensive but is of a short term strategy. They both have their own set of advantages and disadvantages.

The best advice will be …..

• If you can combine and use both of them simultaneously and with each other. Rather than choosing either one of them, it would be better if you use both, together.
• The amount of traffic can be increased by redirecting traffic by targeting clicks in organic as well as in paid for high-performing keywords.
• Keywords used and conversion data from PPC can be fed into organic search, SEO.
• You can test your keywords and also strategize in PPC before posting or committing to long-term strategies of SEO.
• Will increase confidence and awareness by having the best of both worlds i.e. strong organic and paid visibility.