SEO is one of the cornerstone of a Social Media Marketing strategy. Whether you own a business or work in a start-up, you need to have a proper marketing strategy for managing sales activities effectively.
Understanding the path customers take on their online shopping journey is essential to help them find their way through your service/product. And it’s crucial to enhance organic traffic conversions.
As per Webfx –
Is your brand visibility enough for your target audience to spot you and your services/products?
Brands are driving the flow of social media marketing. That means your SEO campaigns directly influences your transactions, productivity and revenue.
The average order value made by a customer originating from a social media source is $74.47 (Statista).
For you ‘As a Business’ to achieve successful conversions, it is essential to understand the customer at each funnel stage. As customers get nearer to the conversion stage, the funnel becomes narrower.
Here is our take on getting a more optimized SEO marketing/sales funnel.
SEO is not about driving organic traffic and getting SERP rankings. It’s much more than that; it is about mapping customers’ needs to the relevant pages on your website. With SEO, there’s one thing that should always come first: target audience requirements.
Are you mapping your customer journeys?
Organizations can achieve successful customer journeys through empathy and understanding of customers’ specific requirements.
The journey from the moment a customer becomes aware of your product to the point where they become a repeat buyer can be long and convoluted.
Customer journey mapping is a powerful way to strategize this process and helps organizations understand each touchpoint’s customer experience.
Measuring and monitoring your customer data on the following aspects can help brands improve their profitability & visibility –
✅ What do your customers want?
✅ Where are they consuming content?
✅ Where are they searching for products or services?
✅ Which channels are they using to interact?
Customer feedback is core to improving your SEO ranking. According to a survey report, 97.7 per cent of consumers refer to relevant reviews before online purchase.
It would be best to place a robust SEO approach to build a more reliable brand reputation, boost click-through rates, conversions and increase sales and revenues.
Are you turning customer feedback into action?
Customer-generated content is the ruler, no doubt about it. Get customer feedback regularly, increase your SEO. Search engines also like consistent, informed user-generated content!
Customer Satisfaction is the core of Business Success in this dynamic, ever-changing business landscape.
“As per Deloitte, Customer-centric companies are 60% more profitable compared to companies not focused on the customers.”
Businesses that revolve around customers and their context excel at customer service. It is all about customers, understanding their needs, and placing them at the centre of your business landscape.
How to achieve customer satisfaction?
👉 Understanding customer’s pulse, their buying behaviour and their requirements
👉 Delivering what they want
👉 Delivering targeted communication on their preferred channels
👉 Quick response to their specific queries or needs.
👉 Lastly, keep evolving every day for building meaningful journeys and positive experiences for the customers
The Takeaways:
SEO helps marketers to increase brand recognition, sales, and customer loyalty. Marketing strategy in line with SEO yields desired business results.
Empower your customers, overpower your competitors! Want to know how?
We can help you better understand your customer journey from a specific persona’s perspective to design better experiences on the web with increased conversions.
Reach out to us to learn how SEO services from Espial Solutions can grow your organic traffic! Request a no-obligation proposal today!
