Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences.
What is SEO?
Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility.
The prime elements of SEO services are:
- Local and global SEO
- Ecommerce SEO
- SEO Audit
- Link building
- Video SEO
What is SMM?
Social media marketing is where a business develops its brand image and increases its awareness on the social media platform. Social media websites and applications are popular among users. These digital platforms with a relevant strategy attract users’ attention and gain more visibility.
The prime elements of SMM services are:
- Social media marketing strategy development
- Channel-specific approach design and implementation
- Business-specific content creation
- SMM analysis and market research
- Client education
Difference between SEO and SMM
Now that we know what SEO and SMM are, let us discuss their differences.
- SEO is done to gain more exposure in the search engines such as Google, Yahoo, Bing, etc. SMM helps to gain brand awareness on social media channels such as Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Google my Business, etc.
- A site’s ranking in the search engines is escalated using SEO services. On the other hand, gaining brand exposure to business-specific audiences is done using SMM services.
- SEO is done through content creation, website publishing, backlinking, etc. SMM is creating social media posts, image creation, content creation, publishing, sharing, etc. In a nutshell, SMM is a section of SEO.
- SEO is done to increase the footfall on the website or application of a business. SMM increases brand image and visibility and increases brand awareness.
SMM in SEO
As per the definitions and differences mentioned above, we can clearly understand that SMM is a part of SEO. Search engine optimization focuses on the search engines and increases the rank of a website. On the other hand, SMM enables users to realize a brand’s presence. It eventually boosts the digital presence of a business and thus escalates the level of SEO too.
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM and other digital marketing strategies
Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM, SEO, and other digital marketing strategies. Espial Solutions has been recognized as one of the Top SEO Companies in India by DesignRush.
Understand the difference then and adequately hire a digital marketing agency for particular services. For results-driven, business-specific campaigns, contact us now.