SEO

Future-Proofing Website: Anticipating Website Speed as an SEO Priority

In the ever-competitive digital landscape, the speed at which your website loads has emerged as a crucial factor influencing user experience and search engine rankings. As we delve into the future of SEO, it becomes evident that website speed is a priority you must recognize.

‘SEO,’ also known as ‘Search Engine Optimization,’ is essential for any website to rank in the search engine. It helps a website grow successfully and enhance the visibility of the business. The SEO involves many aspects that allow a website to reach the league’s top in different search engines. Navigating the intricacies of SEO involves a comprehensive approach, and worry not – partnering with an SEO agency in Pune is your company’s strategic move to ascend to the league’s top in various search engines. From optimizing website speed to crafting high-performance strategies, a local SEO expert is your key to thriving in the dynamic digital landscape. 

The Need for Speed in the Digital Era

In a world where every second counts, website speed is essential to a website’s visibility, and it has become synonymous with user satisfaction. It helps to decide whether a user will stay on the page or wave off due to low speed. Studies show that users expect a website to load within two seconds or less, and any delay can result in a significant drop in engagement and conversions. As we navigate the digital landscape, we must future-proof your website by prioritizing speed.

 

Statistics Speak Louder Than Words

Let’s delve into some compelling statistics that highlight the impact of website speed on user behavior and, consequently, SEO:

1. Conversion Impact: According to a study by Akamai, a one-second delay in website loading time can result in a 7% reduction in conversions.
2. Bounce Rate: Google’s research reveals that as page load time goes from one second to three seconds, the probability of bounce increases by 32%.
3. Mobile Matters: With the rise of mobile users, the need for speed becomes even more critical. Google found that 53% of mobile site visits are abandoned if pages load over three seconds.
4. SEO Rankings: Page speed is an explicit ranking factor for Google. Websites with faster load times tend to rank higher in search engine results.

Mentioned below are a few points that define how website speed is an essential part of SEO:

• Decides the Ranking– Website speed helps the search engines determine the page’s ranking. If the page speed is low, users won’t be interested in browsing, whereas a page with high-speed loading pages keeps the users stuck to the website for higher ranking in search engines. SEO agencies in Pune help maintain website ranking for a more significant profit for a business. 
• Page Loading Speed– Website speed is also essential to deciding the time required to load all website pages. If the website speed is slow and the loading of all the website pages is uncertain, it may lead the users to opt for other websites. SEO experts in Pune are in charge of such situations and help manage a website’s page loading for a higher ranking. 
• Enhanced CRO– CRO stands for Conversion Rate Optimization, which is essential for a website and is a massive part of SEO. The website speed decides when the user stays on a website and logs out. The greater the website speed, the greater the number of users, enhancing the page rankings and the business. 
• Assets matter too– Website assets such as images, hyperlinks, graphs, charts, and other similar assets are valuable as equivalent to the website. They enhance the information about the website content and need high-speed loading as well. SEO Company in Pune ensures the assets have high-speed loading to keep the user glued to the website. 
• Resizing Images– Higher-quality HD images attract users, but users may not even care to view them if they cannot load on time. Hence, resizing images is a healthy practice for the website for faster loading and is also helpful for the SEO to push the pages in the queue of most searched pages. 
• Lower Bounce Rates– A combination of faster page speed and perfect SEO work on a website can immediately lead it among the top searched pages. The users like to view such websites, which lower their bounce rate. Hence, the combination is a perfect winner for a website. 
• Enhanced User Experience– A user expects a website to load fast with fast-loading pages, images, charts, and diagrams. A page with all these qualities is highly preferred over those lacking speed or non-relatable content to the user’s need. 
• Need of Search Engines– Search engines prefer websites that are fast in loading and whose web pages load quickly, making them user-friendly. If a website lacks these requirements, it is not selected by the users, ranking itself the lowest and causing a loss for the business. 

Wrapping Up

In conclusion, website speed is not just an SEO priority; it’s a critical factor shaping the digital success of businesses in 2024. For businesses, collaborating with the digital marketing agency in Pune becomes a strategic investment in ensuring website speed aligns with user expectations and search engine algorithms.

As we navigate the ever-changing digital landscape, the speed at which your website delivers content directly influences its position in search results and user satisfaction. Prioritizing website speed is not just future-proofing; it’s a decisive step toward accelerating success in the competitive online arena. Welcome to the era where the swift prevails and digital triumph begins with a lightning-fast website.

With Espial Solutions, unlock your digital presence’s full potential with multifaceted SEO strategies tailored to the unique needs of businesses. From optimizing images and leveraging browser caching to minimizing HTTP requests, SEO experts delve into the intricacies of website speed optimization.

AI and Image SEO: Leveraging Technology for Better Rankings

 Artificial Intelligence, popularly known as AI, has gained massive limelight in recent years. Whether browsing, buying gadgets, or operating an application, AI is the need of the hour everywhere and for every concept. In the heart of a business’s vibrant digital ecosystem, SEO remains the cornerstone of online visibility. Companies vie for top positions on search engine result pages (SERPs), and the competition is fierce. Harnessing the power of SEO services in Mumbai is not just a strategy; it’s necessary for businesses aiming to carve a distinct online identity.

The Essence of Image SEO in the Digital Sphere

Image SEO leverages an image to rank a particular website better and allows the website or business to type in the higher pages of any search engine. In the bustling digital marketing landscape, staying ahead in the online game requires a strategic blend of innovation and optimization. As technology evolves, the culmination of Artificial Intelligence (AI) and Image SEO emerges as a game-changer for businesses seeking better rankings. In this blog, we delve into the transformative impact of AI and Image SEO, exploring how they elevate businesses’ digital presence in Mumbai. 

 

AI’s Impact on SEO Services

AI brings a revolutionary shift to traditional SEO practices. Machine learning algorithms analyze vast amounts of data, allowing SEO services in Mumbai to become more predictive and responsive. From predicting user behavior to refining content strategies, AI is at the forefront of enhancing the effectiveness of SEO campaigns.

 

Personalized User Experience with AI

One of the significant advantages of AI in SEO is its ability to personalize user experiences. Understanding user intent, preferences, and behaviors empowers SEO companies in Mumbai to tailor content and marketing strategies, delivering a more personalized and engaging experience to the target audience.

 

Image SEO: A Visual Revolution

In the era of visual content dominance, Image SEO takes the spotlight. Search engines are evolving to understand and rank images effectively. Optimizing images enhances website aesthetics and contributes significantly to SEO efforts. Alt tags, image compression, and strategic placement are crucial for Image SEO strategies.

Mentioned below are a few points that help to classify the importance of AI and Image SEO for better ranking of a website: 

• Image-Based Search– One of the most significant advantages of AI and Image SEO is that a user can have the search results in images. A user can appear in the search bar and find the results accordingly. It helps the user save time typing the query or typing keywords. SEO services in Mumbai help websites enhance their ranking with the help of AI technology. 
• Enhanced Keyword Research– Image recognition with the help of AI technology also helps a user to find the relevant keyword without typing the detailed data in the search engine. An image tagged with specific keywords immediately displays the moment a user searches for it with the help of an image. 
• Contextual Search– Image recognition is also beneficial in the case of contextual search. In a situation with a word with multiple meanings, a user can find the results in images. The search engine displays the photos relevant to the word types in the search bar for improved understanding. Digital marketing agency in Mumbai ensures a website’s Image SEO for improved image-based results. 
• Better Image Tagging– Tagging images with keywords and relevant content helps the user quickly find the results. Hence, when a user types a word on the search bar, the Image tagged with that word immediately appears on the screen. It is possible with the help of Image SEO and AI, which is perfectly handled by SEO companies in Mumbai. 
• Easy Image Categorization– AI and image SEO are also helpful for easy image categorization. Both technologies help in the easy categorization of images according to their context. It is useful when a word has multiple meanings, which can be confusing in the case of content search but can be easy with the help of image-based results. 
• Enhanced User Experience– AI and healthy image SEO practices help improve a website’s ranking. A website with better image SEO helps in quicker loading of the website, relevant image search, and enhanced user experience. It is beneficial for a website as the user stays glued to it, which helps the website rank different search engines. 
• Enhances the Content- Image SEO is also helpful for old content to be presented in new and fresh styles. An old blog with low rankings can be shown in a new and fresh way with the help of images relevant to the topic, along with a few changes in the content. It is also helpful for the user to get some useful information. 
• Higher Audience Retention- Research has proved that blogs with images are more viewed than blogs without pictures. Hence, image SEO is also a game changer in such situations. It helps the users find the right content in images in less time. 

Transformative Strategies for Digital Success

In conclusion, integrating AI and Image SEO represents a transformative era in digital marketing for businesses in Mumbai. When powered by AI insights and optimized visual content, SEO services become formidable tools for achieving better rankings and creating a lasting digital footprint.

As businesses in Mumbai embrace these cutting-edge strategies, the journey towards digital success becomes not just a climb up the rankings but a holistic and engaging experience for companies and their audience. Welcome to the future of SEO, where technology and creativity converge to shape a digital landscape as dynamic and diverse as the city of Mumbai itself.

Espial Solutions helps a website manage the abovementioned qualities. It enables the website content and business to increase. AI and image SEO, when handled by a digital marketing company in Mumbai, help the website reach a higher ranking on different search engines. 

SEO Vs SMM: Difference and Comparison

Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences.

What is SEO?

Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility.

The prime elements of SEO services are:

• Local and global SEO
• Ecommerce SEO
• SEO Audit
• Link building
• Video SEO

What is SMM?

Social media marketing is where a business develops its brand image and increases its awareness on the social media platform. Social media websites and applications are popular among users. These digital platforms with a relevant strategy attract users’ attention and gain more visibility.

The prime elements of SMM services are:

• Social media marketing strategy development
• Channel-specific approach design and implementation
• Business-specific content creation
• SMM analysis and market research
• Client education

Difference between SEO and SMM

Now that we know what SEO and SMM are, let us discuss their differences.

• SEO is done to gain more exposure in the search engines such as Google, Yahoo, Bing, etc. SMM helps to gain brand awareness on social media channels such as Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Google my Business, etc.
• A site’s ranking in the search engines is escalated using SEO services. On the other hand, gaining brand exposure to business-specific audiences is done using SMM services.
• SEO is done through content creation, website publishing, backlinking, etc. SMM is creating social media posts, image creation, content creation, publishing, sharing, etc. In a nutshell, SMM is a section of SEO.
• SEO is done to increase the footfall on the website or application of a business. SMM increases brand image and visibility and increases brand awareness.

SMM in SEO

As per the definitions and differences mentioned above, we can clearly understand that SMM is a part of SEO. Search engine optimization focuses on the search engines and increases the rank of a website. On the other hand, SMM enables users to realize a brand’s presence. It eventually boosts the digital presence of a business and thus escalates the level of SEO too.

Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM and other digital marketing strategies

Search engines pick websites in the top search results when businesses’ online presence is optimized using SMM, SEO, and other digital marketing strategies. Espial Solutions has been recognized as one of the Top SEO Companies in India by DesignRush.

Understand the difference then and adequately hire a digital marketing agency for particular services. For results-driven, business-specific campaigns, contact us now.

Digital Marketing Company in Pune

Digital Marketing Company in Mumbai

Ways to Optimize Your Site for Voice Search to Gain Future SEO Success

Do you all know the market size of voice recognition and search will increase from US$ 10.7 billion in 2020 to US$ 27.16 billion in 2026. One of the most significant advancements in the 21st century is the application of voice search. An automatic speech recognition system is installed in smart devices that can listen to and convert voices into texts to seek specific information from a website or an application.

It has become ragingly popular to install voice search features in website architecture. Google says that more than 27% of the modern global population is using voice search at least once. Imagine the massive response from the users! This statistical information shows how important it is to introduce voice search optimization for websites and applications for better outreach to global users.

Ways to optimize websites for voice search

More than 71% of the users prefer using voice search over typing on Google or any website for seeking information. It is more convenient and highly responsive. For all these reasons, voice search has become a prime feature that influences the SEO of a website. Here is a list of ways SEO experts suggest websites and applications optimize for voice search.

1. Using conversational keys

We are all aware that vague keywords can trample down your SEO performance. In this context, you need to focus on conversational words used for searching. Find out these conversational keywords to include in the voice search features. For instance, use complete phrases and questions relevant to the products/services. It will automatically uplift the SEO level of your online presence.

2. FAQ section

FAQ pages can be the key to a better SEO level for your online portal. Search engines often pick questions. It can also aid in creating a proper voice search optimizing strategy. Users will ask standard questions to seek answers. Search engines can write and pick these questions, and users will get appropriate answers. Hence, your website or application’s visibility will automatically increase.

3. Multilingual features

Including multilingual features enable you to go local and global simultaneously. Focus on the efficiency of the content translation for local SEO using voice search. This feature makes your online presence more recognizable by search engines.

4. Google Business Profile

You will be surprised to know that the users use this excellent feature to find out about local businesses and seek information. If you build a Google Business Profile, your presence will be noted by the search engines. Local searches will get your business address quicker via voice search optimization.

5. Mobile-friendly online portals

Make sure your website is mobile-friendly, as nearly 20% of the queries raised on mobiles come through voice searches. Hence, your website should be responsive to smartphones used these days. The readability and loading time of a website should be well-optimized with fewer or no interstitials.

Voice search for better SEO

Flow with the trend and optimize for voice search. Get your website or application recognized by the search engines to increase reach and organic traffic.

If you are looking for a professional and results-driven SEO services provider, please feel free to reach out to us for your specific SEO or digital marketing needs.

Learn how to Boost Your Rankings with Link Building Off-Page SEO

Search engine optimization (SEO) is the answer to your online presence’s visibility and branding. When you concentrate on enhancing the features of your website, you are doing on-page SEO. You are doing off-page SEO when you think out of the box and link your website with other websites, social media platforms, and online public forums.

Let us find out how you can boost your website’s rank by off page SEO link building techniques.

List of tips to boost link building off-page SEO

1. Backlink profile evaluation

There are tools you can use to find out the backlink profile of your website. Assess the current scenario first and then proceed with proper techniques and strategies. Find out the following things you need to assess this profile.

• Number of official links connected to your website
• Domains linking with your website
• Pages with number of links
• Anchor texts

The service you hired for off-page SEO link building will also check and deliver the right report for progressing further.

2. Competitor’s backlinks

Research and check what the competitors are doing in this aspect, and understand how they proceed with their off-page SEO requirements. You, as researchers, can also do it with the same tools you used for the first step.

3. Internal linking improvement

Internal linking is a must for off-page SEO, and make sure that all your website pages have at least three links with properly-optimized anchor texts. You can also use excellent tools to check which web pages on your website need internal linking for better SEO performance.

Make sure the anchor texts you are using are well-optimized with potential keywords. Another brilliant technique is to add a footer containing the apt links for service categories and product pages.

4. Avoid 404 at any cost

Broken links can bring down your website’s performance exceptionally. You will need to reach that ranking again. Hence, work on the 404 errors when you are proceeding with off page SEO link building strategies.

As these broken links hinder the search engines from crawling any further, your website will become less valued and will not be picked as the top results by the search engines. Hence, it will affect the rating and ranking of your website. Work on it and improve link building simultaneously.

5. On-page optimization

Apart from off-page SEO, on-page optimization is also mandatory as both work simultaneously and in a coordinated way. You will have to target and build long-tail keywords for on-page optimization, prepare and optimize meta descriptions, title tags, and focus on achieving a suitable keyword density for your website content. Go for SEO content publishing and replace duplicate content.

6. Link building option assessment

It would be best to properly assess the link-building options to manage the resources and build strategies accordingly. Focus on guest blogging and paid to advertise whenever possible. Increase the level of social media sharing, local citations, and outreach online programs to increase the level of link building.

Follow these tips mentioned above and look for new ways of off-page SEO link building for enhancing your online presence.

Are you ignoring your SEO for your business? Your competitors are not!

SEO is one of the cornerstone of a Social Media Marketing strategy.  Whether you own a business or work in a start-up, you need to have a proper marketing strategy for managing sales activities effectively.

Understanding the path customers take on their online shopping journey is essential to help them find their way through your service/product. And it’s crucial to enhance organic traffic conversions.

As per Webfx –

Is your brand visibility enough for your target audience to spot you and your services/products?

Brands are driving the flow of social media marketing. That means your SEO campaigns directly influences your transactions, productivity and revenue.

The average order value made by a customer originating from a social media source is $74.47 (Statista). 

For you ‘As a Business’ to achieve successful conversions, it is essential to understand the customer at each funnel stage. As customers get nearer to the conversion stage, the funnel becomes narrower.

Here is our take on getting a more optimized SEO marketing/sales funnel.

SEO is not about driving organic traffic and getting SERP rankings. It’s much more than that; it is about mapping customers’ needs to the relevant pages on your website. With SEO, there’s one thing that should always come first: target audience requirements.

Are you mapping your customer journeys?

Organizations can achieve successful customer journeys through empathy and understanding of customers’ specific requirements.

The journey from the moment a customer becomes aware of your product to the point where they become a repeat buyer can be long and convoluted.

Customer journey mapping is a powerful way to strategize this process and helps organizations understand each touchpoint’s customer experience.

Measuring and monitoring your customer data on the following aspects can help brands improve their profitability & visibility –

✅ What do your customers want?
✅ Where are they consuming content?
✅ Where are they searching for products or services?
✅ Which channels are they using to interact?

Customer feedback is core to improving your SEO ranking.  According to a survey report, 97.7 per cent of consumers refer to relevant reviews before online purchase.

It would be best to place a robust SEO approach to build a more reliable brand reputation, boost click-through rates, conversions and increase sales and revenues.

Are you turning customer feedback into action?

Customer-generated content is the ruler, no doubt about it. Get customer feedback regularly, increase your SEO. Search engines also like consistent, informed user-generated content!

Customer Satisfaction is the core of Business Success in this dynamic, ever-changing business landscape.

“As per Deloitte, Customer-centric companies are 60% more profitable compared to companies not focused on the customers.”

Businesses that revolve around customers and their context excel at customer service. It is all about customers, understanding their needs, and placing them at the centre of your business landscape.

How to achieve customer satisfaction?

👉 Understanding customer’s pulse, their buying behaviour and their requirements
👉 Delivering what they want
👉 Delivering targeted communication on their preferred channels
👉 Quick response to their specific queries or needs.
👉 Lastly, keep evolving every day for building meaningful journeys and positive experiences for the customers

 The Takeaways:

SEO helps marketers to increase brand recognition, sales, and customer loyalty. Marketing strategy in line with SEO yields desired business results.

Empower your customers, overpower your competitors! Want to know how?

We can help you better understand your customer journey from a specific persona’s perspective to design better experiences on the web with increased conversions.

Reach out to us to learn how SEO services from Espial Solutions can grow your organic traffic! Request a no-obligation proposal today!

BLOG STEPS TO SUCCESSFUL SEO

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO Work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important sites architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Steps to successful Organic listing on Google:

• Conduct SEO Audit Analysis to understand what needs your immediate attention.
• Fix recommendation as per SEO Audit report
• Keyword Search and Analysis Look for keywords that will bring you paying customers, first focus on keywords that would be easy to rank.
• Create H1, H2, and H3 tags
• Set up Google and Bing webmaster console.
• Create Goals: What do you want your customers to do? Fill up the Form, Buy a product?
• On-Page activities: Include keywords in URL, Use short URL, Front Load Keyword, Use your keyword in the first paragraph, Optimize images, use
• keyword in H1, H2, and H3 tags, Use Internal Links on your pages, use external links in Articles.
• Off-Page activities: Social Bookmarks, Business Profile listing, Blog Promotion, Image, and Video promotion, RSS feeds optimization, Article, and PR promotion.
• Technical SEO: Identify crawl errors, Make sure the site is mobile-friendly, Fix broken links, Check site loading speed, optimize the site for click-thru-rate, and delete unused pages.
• Content: Create content using the Skyscraper technique

1.  Identify a piece of popular content in your industry
2.  Create something even better
3.  Promote that content. Cover topic in-depth, Use multimedia, Write blogs and Articles, Video creation, and Document creation.

Have you used all the techniques above? Which one do you feel is the key to achieving the best results that would convert into Sales?

WHICH IS BETTER FOR YOUR BUSINESS SEO OR PPC ?

A very simple but frequently asked question by most of the companies who are having or are trying to have an online digital platform. But the answer is not that simple. The reason being, the above question asked, cannot have a generalized answer as it entirely depends on factors like the current situation of both the company as well as the market, the objectives you are aiming or planning for, and the marketplace you are targeting.

The roots of all these things go back to the basics i.e. Digital Marketing Strategies. There are a few steps you ought to take before deciding on the latter. The first being to determine your target audience and understand your potential customers and then find out or get information on how they are using the web.

These are keys that will help in determining whether an organic search or paid search, an SEO or PPC, or a combination of them is the best way to approach keeping in account the uniqueness of your brand and your products and the services being offered.

SEO vs PPC

There are differences between SEO and PPC. They are as follows:

SEO(Search Engine Optimization):

1. Website traffic:

SEO helps in increasing the traffic flow in your website and gives you more opportunities to make the viewers or customers aware of your business and promote the reason why they would buy from you.

2. Awareness:

SEO helps in making your brand visible in search engines like Google in respect to the keywords which you have targeted presents your business in front of potential customers in a similar manner to that of advertisement, and it also ensures brand awareness.

3. Cost:

SEO is the most inexpensive way to advertise in the digital marketing platform.

4. Strategy:

SEO is a long term strategy for digital marketing.

5. Sustainability:

SEO gives you a bonus. Suppose because of some reason you can’t pay for the advertisement, you are not to worry, SEO doesn’t leave you high and dry, and helps to sustain your business ads for some time.

PPC(Pay Per Click):

1. Visibility:

PPC ensures that your ad gets a dominant place on the page. Making it visible for everyone. According to statistics 3 out of every 4 people to visit the page take a notice of the ad at the top of the page.

2. Budget:

PPC ensures and helps you to operate under a strict budget making it easier to maintain a fixed limit hence reducing extra expenses.

3. Cost:

PPC is expensive but promises results too. It requires constant investments. And also requires a team of management and optimization.

SEO is an inexpensive process which is of a long term strategy and takes time. On the contrary, the PPC is a bit expensive but is of a short term strategy. They both have their own set of advantages and disadvantages.

The best advice will be …..

• If you can combine and use both of them simultaneously and with each other. Rather than choosing either one of them, it would be better if you use both, together.
• The amount of traffic can be increased by redirecting traffic by targeting clicks in organic as well as in paid for high-performing keywords.
• Keywords used and conversion data from PPC can be fed into organic search, SEO.
• You can test your keywords and also strategize in PPC before posting or committing to long-term strategies of SEO.
• Will increase confidence and awareness by having the best of both worlds i.e. strong organic and paid visibility.

HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR 2022?

1. Set Realistic Targets & Meaningful Goals

You need to set realistic, relevant, and “Specific” social media marketing goals. Social media marketing goals must go hand in hand with your business progress. The social media marketing goals must complement the over-reaching goals. The targets must be focused on a particular plan and strategy to identify tangible outcomes. This will help in achieving your target.

2. Being Measurable

It is very important to measure and keep a track record of all activities and results which will help you evaluate your performance. Measuring performance will help you to predict the future.

3. Attainable

The goals which you set must be challenging for the company but you should make sure they are achievable and attainable. Unrealistic goals will waste not only the company’s economical resources but also the labor of the workers.

Stressing on this point will help in anticipating the potential barriers and work on them and also help in outlining the steps which are to be taken to achieve the goals.

4. Relevance and time-bound

You should always focus on the relevant content or messaging which is in your sync with your product and your service offering.

Time is another very important factor for success. You must set a time schedule with deadlines and target dates. This will not only help in motivating your team to focus but also will help be disciplined.

5. Suitable Social Media Goals

• Increasing Brand Awareness:

More and more people over the online platform must be aware of the Brand name. For that, the company must promote itself properly and through authorized channels to get maximum results.

• Re-direction of traffic:

Activities like SEO and PPC help a lot in driving and redirecting traffic to your page making the viewers see your page 40%-55% of them engage in initiating trade and a particular percentage among them are potential buyers. Re-direction of web traffic be it through URLs, promotional ads (PPC), or organic traffic (SEO) clicks will help in determining the ROI from the social media platform.

6. Research

It is essential to conduct regular research in different areas.

• Competitors-

You must analyze other companies’ social media demographics, keep follow-ups on their social media pages, and follow their posts to determine their strategies. And also keep track on their progress so that you can keep up the pace.

• Market-

You must keep your eyes and ears open to understand the ever-changing needs and requirements of your potential viewers. One must keep the requests and recommendations of the customers for references making it friendlier and more attractive for the viewers.

7. Audience

One of the common mistakes made by many is to consider all the followers and viewers to be good for the company. And not all social media platform audiences are alike, so you must approach them separately and specifically, and have ways to approach them in a relatable manner.